July 17, 2024

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Press Freedom




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CRAFT

How to know what your readers want to read: Just ask


“I actually am a big fan of the survey. I really think that there is nothing quite as powerful as asking your readers literally what they want and need. Because it will almost always surprise you in terms of what your assumptions are and what they tell you. Now obviously sometimes you can’t survey. So then, you use the data you do have about product usage.”


-- Nick Petrie, deputy digital news director at Reuters, excerpt from Q&A with RJI, “Designing news content for your audience requires listening, consistency”

CAREER
 

Strategy for achieving work/life balance


“Work/life balance is at best an elusive ideal and at worst a complete myth, today’s senior executives will tell you. But by making deliberate choices about which opportunities they’ll pursue and which they’ll decline, rather than simply reacting to emergencies, leaders can and do engage meaningfully with work, family, and community.”


-- Boris Groysberg and Robin Abrahams, excerpt from "Manage your work, manage your life" (Harvard Business Review)

 
COMMUNITY

Resources


This newsletter is written & edited by the National Press Club Journalism Institute staff: Beth Francesco, Bara Vaida, and Holly Butcher Grant. Send us your questions and suggestions for topics to cover.


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The National Press Club Journalism Institute promotes an engaged global citizenry through an independent and free press, and equips journalists with skills and standards to inform the public in ways that inspire a more representative democracy. As the non-profit affiliate of the National Press Club, the Institute powers journalism in the public interest. The Institute's tax ID number is 52-1750908.