January 22, 2024

Top stories














 

Press Freedom 




CRAFT

‘Linking and brevity are key’: Tips to build and sustain your audience


”Using a Q&A format, readers are able to get clear, concise answers to their questions. To dive deeper, they can click on a variety of inline links that lead to related stories — some still free, but mostly for subscribers. We don’t want newcomers to feel cheated, but we do want them to see the expanse and detail of our coverage. Our hope is by experiencing the value we provide, new residents will be more likely to subscribe upon reaching these paywalls, especially during a time in which they most need information about their new community.”


-- Excerpt from a Better News Q&A with editors and reporters from Knox News, “Grow your audience, repurpose content and increase brand awareness with city guides”

Election 2024: How to use poll data to accurately inform the public. Free webinar on Jan. 26. Register on Zoom.

How to use poll data to accurately inform the public during election coverage: Free webinar


As election 2024 gets under way, one thing is certain: Polling is poised to dominate media coverage for better or worse.


Learn which polls to trust and which ones to question during a free National Press Club Journalism Institute webinar, which will take place at 11:30 am ET on Friday, Jan. 26. Whether you are new to using polls in your reporting or are an experienced journalist looking for a refresher, this conversation is for you. Registration is open.

REGISTER NOW
CAREER
 

Tips to minimize burnout in your newsroom


“We have several ways we try [to] practice community care amongst our team… We have meeting free times. ... We have a Slack channel to support one another. … We have seasonal breaks. ... We ask colleagues to share how they like to get feedback. …We have flexible time off. … And as an organization, we have, what we call reflection sessions, where we’ll get into problem solving and solutions.”


-- Tara Francis Chan, managing editor and operations director at The Appeal, explains how she helps support her team’s mental health at an NPCJI webinar on Burnout & Stress.

Burnout & Stress: How journalists can manage both in 2024
 
COMMUNITY

Institute publishes Annual Report highlighting 2023 impact, accomplishments

In a year marked by an ever-changing media landscape, the rise of AI and disinformation tactics, and press freedom challenges, the Institute was a go-to resource for 9,443 journalists and communicators, as outlined in its 2023 Annual Report, released Monday on its website.


The report includes: 


  • A look at the Institute’s 17 public-facing training programs held in 2023, including an in-person event for freelancers;
  • Highlights from The Latest, the Institute’s daily industry and craft newsletter thats serves over 4,800 subscriber journalists and media leaders; 
  • A review of joint press freedom initiatives with the National Press Club;
  • A thank you to the generous donors and sponsors who made the Institute’s work and special events possible; and 
  • A summary of revenue and expenses.

Click here to download the report.

Resources

This newsletter is written & edited by the National Press Club Journalism Institute staff: Beth Francesco, Bara Vaida, and Holly Butcher Grant. Send us your questions and suggestions for topics to cover.


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The National Press Club Journalism Institute promotes an engaged global citizenry through an independent and free press, and equips journalists with skills and standards to inform the public in ways that inspire a more representative democracy. As the non-profit affiliate of the National Press Club, the Institute powers journalism in the public interest. The Institute's tax ID number is 52-1750908.