May 22, 2024

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Press Freedom





CRAFT

How to improve your lede


“The lead does not have to be the first thing you write. It can be the last. Readers won’t know the difference. An anecdote at the top usually requires a nut statement next: a reason to keep reading the story. An opening anecdote works best if that character, action, or setting recurs.”


-- Roy Peter Clark, senior scholar at Poynter, excerpt from “The best Pulitzer leads (or ledes) in 2024” (Poynter)

Free webinar: Crafting sharp & responsible headlines for your political stories

Headlines are the most important starting point of a story. A good one both informs and piques a readers’ interest, encouraging them to read on. But in an era of search engine optimization and short attention spans, writing a good one is harder to do — especially when it comes to political stories. 


Join the National Press Club Journalism Institute and Resolve Philly’s Modifier for a free webinar at 11:30 am ET Friday, June 21.


Instructor Aubrey Nagle, Resolve Philly’s director of practice change, will examine the craft of writing and framing a headline for a political story; the different types of headlines to use depending upon the story; and the pitfalls of using sensationalized or misleading language.


Participants will also practice writing and rewriting a few headlines to get practical experience in producing responsible headlines for your 2024 election coverage.

REGISTER NOW
CAREER
 

3 considerations for prioritizing your time


“With never-ending to-do lists and shrinking newsroom staff, we’re often bumping up against a lack of time and staffing capacity. So we have to prioritize and we may have to choose not to do some things. Look at the tasks in front of you, and prioritize them based on what’s most important and urgent, and leave the less important and less urgent things lower on the priority list:



-- Excerpt from the Trusting News Guide to culture change

 
COMMUNITY
The National Press Club presents 2024 Fourth Estate Award honorees Mike Allen and Jim VandeHei, co-founders of Axios. Tickets on sale now for the dinner and gala, taking place at the National Press Club at 6 p.m. ET on Nov. 21, 2024.

Axios’ Jim VandeHei and Mike Allen to accept 2024 National Press Club Fourth Estate Award


Mike Allen and Jim VandeHei, co-founders of two digital news outlets that have revolutionized how audiences consume their news, will receive the National Press Club’s Fourth Estate Award during a gala in their honor on Nov. 21 in Washington. The award recognizes journalists who have made significant contributions to the field and is the Club’s most esteemed prize.

 

Allen and VandeHei co-founded Axios, which they launched with co-founder Roy Schwartz in 2017. Axios is among the most celebrated digital media success stories of the past decade and was acquired by Cox Enterprises in 2022. They launched Axios Local in 2021 to provide original reporting, scoops, and local coverage worthy of readers' time. Axios Local is now in 30 markets around the country and has nearly 2 million subscribers. Read more about their work.


The Fourth Estate is the top honor bestowed on a journalist by the National Press Club Board of Governors. Read more about previous winners.


This year’s Fourth Estate Gala will begin with a reception at 6 p.m. ET followed by dinner and the awards program starting at 7 p.m. at the National Press Club. Tickets for the gala are on sale now.

GET TICKETS

The gala is a fundraiser for the Club’s nonprofit affiliate, the National Press Club Journalism Institute. The Institute provides training that equips journalists with skills and standards to inform the public, provides career support for journalists, and provides scholarships to aspiring journalists.

 

For information on sponsorship opportunities please email Beth Francesco, executive director of the National Press Club Journalism Institute, at bfrancesco@press.org.

Resources


This newsletter is written & edited by the National Press Club Journalism Institute staff: Beth Francesco, Bara Vaida, and Holly Butcher Grant. Send us your questions and suggestions for topics to cover.


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The National Press Club Journalism Institute promotes an engaged global citizenry through an independent and free press, and equips journalists with skills and standards to inform the public in ways that inspire a more representative democracy. As the non-profit affiliate of the National Press Club, the Institute powers journalism in the public interest. The Institute's tax ID number is 52-1750908.