Aug. 26, 2024

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Press freedom


 

CRAFT

Taking story structure inspiration from Taylor Swift


“Often the hardest job of storytelling is organizing the narrative in a coherent way. For 'The Eras Tour,' Taylor [Swift] drew on her 18 years of music as a frame and took us on a chronological journey: from teen-love days, to pick-your-adult-self-up moments, to modern midnights of existential questions. It works because good structure does this: It’s sufficiently predictable so you know where it’s going, and simultaneously mysterious enough to make you feel smart if you see something coming.”


-- Cristian Lupsa, editor, excerpt from Substack newsletter article “Draft Four: 9 storytelling moves I learned from Taylor Swift”

CAREER
 

Email or social media: Where to send your pitch


“I use social media a lot to put out last-minute requests when I need sources in a pinch, or feel inundated and am looking for some sources to come to me. From there, I am happy to chat over social to coordinate call times and things like that. However, if someone pitches me for the first time over X or LinkedIn, it’s not my favorite. My email is my home base and where everything is. I use it as a search tool. So if we connected on social and that’s it, then it’s hard for me to quickly find this person again. I talk to so many people every week so ideally I want an intro email so everything is there. So happy to connect initially on social, but let’s move it to email ASAP.”


-- Journalist Cloey Callahan, excerpt from “Do reporters like pitches by social media?” (Talking Biz News) 

 
COMMUNITY

Resources


This newsletter is written & edited by the National Press Club Journalism Institute staff: Beth Francesco, Holly Butcher Grant, and Mitch Harle. Send us your questions and suggestions for topics to cover.


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