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Tips for shifting gun violence reporting toward a public health lens
While much news coverage of firearm violence is reported through the lens of crime and politics, experts say this framing overemphasizes mass shootings and fails communities seeking solutions to gun violence. On Feb. 9, experts shared their advice on how to shift story framing to one that emphasizes solutions, prevention methods, and data.
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Build your network of sources beyond police to include public health professionals and violence prevention experts. Include the voices of families and firearm injury survivors in stories. Many stories only feature law enforcement voices, which can contribute to the public’s perception that only police, and individuals armed with guns, can prevent firearm violence.
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The story doesn’t end after the shooting. Keep the story in the public eye through stories on the anniversaries of a shooting, holding the police accountable for unsolved gun deaths, or focusing on lingering financial and social impacts of gun injuries.
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Talk with and include gun owners and gun-rights advocates in stories. Millions of Americans legally ownguns and care about gun safety. “We always try to talk to gun owners,” says Jennifer Mascia, senior news writer at The Trace, because “the vast majority of gun owners…will never do a law-breaking thing in their lives and … operate guns safely.”
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When talking to victims of firearm violence, use trauma-informed reporting techniques, such as walking people through how they will appear in a story before the article is published. “Sometimes it feels like bending the rules of journalism,” Mascia says, but it can prevent real psychological harm to the people included in the story.
For more advice and resources, watch the program replay. This program was produced by the National Press Club Journalism Institute, with support of the Association of Health Care Journalists.
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