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5 tips for getting a freelance business started
Richard Eisenberg, a freelance writer, editor, and board member at the American Society of Journalists and Authors (ASJA), recently spoke to the Institute, offering guidance on how journalists can stand out in a competitive freelance market. Here are five steps journalists can take right now:
Get your business and marketing plan ready. This will let you map out your goals, along with strategies to reach them.
Find clients to build your brand by connecting with existing and former contacts; doing cold outreach to prospects; attending conferences, association gatherings, business meetings, or other meetups (in person or virtually) to introduce yourself to prospective editors or clients; and attending writer-specific opportunities.
Create an online presence to let editors and other prospective clients find you and to showcase your work. This could be a LinkedIn profile, a standalone website, a content platform offering free portfolio space, or your profile in a directory (like this directory for ASJA members).
Devise a target hourly rate that would let you meet your income goals. Then, try to negotiate for more. ASJA’s Paycheck Database lets members see how much particular outlets and organizations pay and help them steer clear of ones that could be problematic.
Be sure to get a contract for any assignment. It’s a written guarantee about how much and when you’ll get paid as well as the scope of work you agreed to deliver. The contract will also stipulate the rights you may retain to a work, allowing you to resell the piece or earn income from projects it spawns. Click here for more tips.
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