May 30, 2024

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Press Freedom




CRAFT

How to interview news avoiders


“People give many reasons why they avoid the news, but the bottom line is that we as journalists are missing the mark when it comes to meeting our communities’ information needs. … A key step in that process is to understand how people are currently perceiving and experiencing the news, and what information gaps exist. This means examining whether we as news organizations are actually solving problems or meeting the information needs of our communities. … We also know from previous research that journalists simply taking the time to talk and listen to people builds trust and goodwill.”


-- Mollie Muchna, project manager at Trusting News, excerpt from Trust Tip: Interview news avoiders with this guide

Media & The Law: What journalists need to know about copyright & defamation suits. Free webinar on Friday, June 7, 11:30 am ET via Zoom.

Next week: What journalists need to know about copyright & defamation suits


Knowing the essentials of copyright and libel laws is critical for newsroom journalists and independent freelancers — especially in an increasingly litigious media environment.


Join us for a free webinar at 11:30 am ET on Friday, June 7. Attorney Chad Bowman of Ballard Spahr will outline copyright and libel law essentials for today’s media environment and take questions to help journalists and freelancers understand their rights and how to follow the law. 


NOTE: This webinar will NOT be recorded.

REGISTER NOW
CAREER
 

What is the ideal length of a cold call pitch email to a prospective client?


“This is generally between 50-125 words. This translates to roughly 5-15 lines of text. Why this length? Respect for the recipient’s time: Busy professionals receive countless emails daily. A concise message is more likely to be read. Quick and easy to scan: People tend to skim emails. A shorter email allows the key points to stand out. Put key messaging in bold or even bullet points. Higher response rates: Studies have shown that emails within this range receive the highest response rates.”


-- Excerpt from Freelancer's guide to landing high-paying clients

 
COMMUNITY

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This newsletter is written & edited by the National Press Club Journalism Institute staff: Beth Francesco, Bara Vaida, and Holly Butcher Grant. Send us your questions and suggestions for topics to cover.


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The National Press Club Journalism Institute promotes an engaged global citizenry through an independent and free press, and equips journalists with skills and standards to inform the public in ways that inspire a more representative democracy. As the non-profit affiliate of the National Press Club, the Institute powers journalism in the public interest. The Institute's tax ID number is 52-1750908.