November 18, 2020
STR and Tourism Economics Slightly Upgrade 2020 U.S. Hotel Forecast

HENDERSONVILLE, Tennessee—With leisure demand stronger than anticipated in the fall, STR and Tourism Economics slightly upgraded the final 2020 U.S. hotel forecast just released during the virtual NYU Hospitality Conference. Regardless of the short-term upgrade, the forecast for 2021 remains functionally unchanged and full recovery in revenue per available room (RevPAR) is unlikely until 2024.

“Even with the encouraging vaccine news of this week, this pandemic and the subsequent economic impact will continue to limit hotel demand generators into the second half of next year,” said Amanda Hite, president of STR.

Registration now open for 2021 Outlook Forum. Visit California’s first virtual Outlook Forum is only a few months away. Here’s what you need to know: 
  • It’s free.
  • It’s live.
  • Board Meeting: 10:30 a.m.-1 p.m. Wednesday, Feb. 17
  • Conference Day 1: 10 a.m.-1 p.m. Thursday, Feb. 18
  • Conference Day 2: 10 a.m.-1 p.m. Friday, Feb. 19
  • Registration Is Open!
Stay tuned for agenda announcements in the coming months as the conference takes shape.

In addition to the slew of new laws that employers must prepare for (and some of which are already in effect), employers shouldn’t lose sight of annual local minimum wage increases.

CLIA members receive a discount on labor posters. Contact Chris Middleton at
5 key ways to avoid cybercrime

As the hospitality industry allocates increasing efforts to ensure guest and employee safety through automation and technology, significant risks are possible. Many have turned to artificial intelligence and mobile applications that eliminate physical transactions entirely and allow guests to interact with staff virtually.

Four Quick Training Tips for Hotel Sales Prospecting Success
by Doug Kennedy brought to you via

Now that 2020 is winding down and the preliminary vaccine results are favorable, it is time for hotel salespeople to recommit to put on their orange vests and embrace their role as sales hunters. In previous articles for this publication I have spoken about the transition from Sales Fishing to Sales Hunting, the Habitudes of Sales Success, and how salespeople can master their Remote Sales Skills. Here are four additional specific sales tips.

Why Pre-Arrival Emails are An Email Marketer’s Secret Revenue Weapon

All marketers want to show that their efforts are driving revenue. Today’s revenue reporting and attribution tools ensure that marketers get the credit they deserve for driving hotel awareness and consideration. But the fastest, quickest and more effective tool in a marketer’s arsenal to drive direct revenue is email. And, the workhorse of emails is the pre-arrival email.

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