The Latest Canadian Consumer Trends in 3-Minutes or Less

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3-seconds to the latest consumer trends
The Latest Canadian Consumer Trends in 3-Minutes or Less
YOUR PERSPECTIVE COULD BE LIMITING INNOVATION
The biggest challenge of marketing research is not to just look back at what has worked but look forward to what will work.  I am not suggesting this is easy but its also not as difficult as it might seem.  Here are four best practices to positioning your company to at least start your innovation process with a forward looking approach. 
New rules for Innovation and Growth
New Rules for Innovation and Growth
A report from Nielsen recently showed that that new products generally have only a 10%  chance  of succeeding. (Read More)
4 Key Tactics for Successful Companies I nnovation Strategy:  4 Key Tactics Employed by th e most successful growth companies  ( Read More )

 

DID YOU KNOW?
54% of Canadian Millennial parents will almost always buy a store brand instead of a national brand if a store brand is available. 
Source:   Project Millennial
SUCCESS STORIES
A Canadian new product success story that has capitalized on the Canadian health and wellness trends.  
GET THE MOST OUT OF YOUR RESEARCH BUDGET
Creating a plan for your research budget could save you as much as 10%.
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