For the last year and a half, we have all felt that we were stuck in Groundhog Day, or some weird Daylight Savings Day (Fall Forward), but we fell forward a year. Much of the stress was around surviving the pandemic and adjusting where necessary. As we return to work, a lot has changed. How are brands adapting as they look ahead? Here are a few questions to consider as your organization decides where to focus the last half of this year and creating stability and generating trust where possible.