The Latest News For You
Missouri & Georgia Main Street Present
How To Package And Leverage The Value Of Your Program To Your Five Audiences
March 12, 2021 | 9:00AM - 4:00PM CST
Presented Virtually
We are excited to be partnering with Georgia Main Street on this workshop! Five audiences will be identified as those to which you need to be able to communicate your brand. We will discuss creative ways to expand your brand and to communicate the value and importance of what your organization does for the community. 

This workshop offers a good opportunity to learn how to highlight the impact and value of your Main Street program. This training will teach you the tools to build the case for continued support and sustaining your organization in the future.

All attendees will learn from examples that will be shared from around the country. You can download and view the workshop flyer here.
Virtual Happy Hour Networking Event
March 11, 2021 | 4:00 - 5:00PM
Information will be shared about marketing and branding services that MMSC will soon provide to communities accepted by application. These services will be brought to you by Ben Muldrow with Arnett Muldrow; and Seanette Corkill and Anne Marie Luthro with FrontDoor Back. Bring your favorite beverage and join us on Zoom for this virtual networking event to learn more about MMSC future programming. You will be sent the links for Happy Hour and Quarterly Workshop after you register. Register for the workshop here.
Missouri Bicentennial Passport

Missouri Main Street Connection is excited to present the Missouri Main Street Bicentennial Passport to help you explore the great state of Missouri in 2021. Communities across the state are joining in the celebration! These celebrations signify the strength and vitality of both community and statewide pride.

We expect the passports to be available in late February and one will be in each Missouri Life magazine, March-April issue.
Main Street 101 Training
Missouri Main Street Connection is happy to announce a new online training series to teach the Main Street Approach™ to new board members, volunteers, staff, and city officials. The online training is free of charge for any community in Missouri. The Main Street 101 online training series was developed to fill the gap created by the cancellation of the National and Missouri Main Street conferences in 2020. The knowledge base of a Main Street program and its volunteers must include the principles of the comprehensive Main Street Approach™ to ensure a solid foundation. We encourage Main Street programs to use this online tool for volunteer development, committee training, and leadership development.

This training series will be required for all new board members and new executive directors in 2021. The requirement also includes the completion and passing grade from a 50-question exam to receive a certificate of completion as part of the annual program assessment process. All Missouri Main Street programs under a contract/agreement with Missouri Main Street Connection will fall under this requirement and there is a fee for the certificate of completion portion. 

The online training series provides flexibility for those going through the training. It will be available 24-hours a day, seven days a week and can be taken at the individuals’ pace. Each module of the four points is approximately 40-45 minutes long. There is also a module on the Main Street transformation strategy development process. The training series includes various resources or guides to help a Main Street program with further committee development. 
This project has been funded in part by a grant from the Kemper Fund for Kansas and Missouri of the National Trust for Historic Preservation, USDA Rural Development (an equal opportunity organization), and Karen Bode Baxter.
MMSC Welcomes Missouri's
Newest Executive Directors


Uptown Jackson Revitalization Organization is excited to introduce Janna Clifton as its new Executive Director. As the new face of Uptown Jackson, Janna has the talent to bring revitalization in uptown to a new level of success while overseeing coordination of the organization’s program initiatives, activities, and volunteers in exciting and creative ways. 
Vision Carthage is excited to announce Abi Almandinger as their Executive Director. Her background is in Spanish education and she worked as an interpreter for the Carthage school system for 6 years before launching into the non-profit world in a professional role. She was the volunteer coordinator and logistics coordinator for Vision Carthage as a volunteer before the Board determined that they really needed someone in the role in a more full time capacity! Abi said, "I am passionate about making Carthage a better place to live, work, and play!"
My Community Matters Grant Highlight
My Community Matters initiative provided technical assistance and training to ten different Missouri communities. We want to feature some of these services over the next few months. Electric City Downtown received a charrette design study that included before and after images.
As part of the streetscape design, landscape architect Andy Kalback, proposed introducing parklets into the streetscape of downtown Butler around the courthouse square. Even though Butler has angled parking, parklets can be designed into those spaces with great success as you can see from his design above.
I SPY... GREAT WORK!
Independence Square Association Selected For Resiliency Grant
Independence Square Association was awarded $5,000 to make their resiliency project a reality through a grant provided by Missouri Main Street Connection (MMSC) in partnership with AARP Missouri. MMSC created this grant opportunity in response to the changing times due to the COVID-19 pandemic. AARP Missouri invested in this project that will inspire change and improve Independence as well as the other grant communities. It is important for communities to activate spaces in new ways to meet the changing business climate as a result of the COVID-19 pandemic. This grant was specifically designed to be implemented for the betterment of a downtown area by including community input and implementation while celebrating and encouraging inclusivity.

Independence Square Association created the Liberty Lounge through 400 volunteer hours used on this project. They made a place that provided social distancing, while being an outdoor venue to gather. Their project included painted outdoor games for adults, painted activity zones for kids, picnic areas, seating, and a raised platform for live music. Former bank teller boxes were repurposed for catering of food and drink and as pop-up shop locations. QR scans were created to pull up menus from area restaurants and hand sanitizing stations helped keep hands clean as social distancing occurs. They also created a mural that is gaining a lot of attention in their community!

The inaugural event held at Liberty Lounge included a performance by the Kansas City Symphony who will be returning in the spring for another free concert. 
Winter Building Maintenance Tips
Welcome to winter! Right now is a crucial time to make sure that your building or the buildings in your downtown aren’t showing any signs of deterioration or water damage. Winter can be the hardest season on historic buildings, as the changing temperatures range from below freezing to 50 degrees. Also, different mixtures of precipitation make these structures especially susceptible to damage. Make it a habit to constantly check on these buildings to ensure that the roof capping is secure, the mortar is present in between masonry, and the materials on the building (masonry, metal, wood, etc.) are in good shape. Deterioration of the materials can cause expensive repairs later, so it is important to conduct regular checks and make any necessary repairs as soon as possible.

Historic preservation isn’t just about educating the community that their history is important to preserve. Taking tangible steps to preserve the structures that populate our downtown is just as important in maintaining the look of downtown. Work with property owners on how to take care of their assets for years to come and it will go a long way in preserving the downtown - the heart of our communities!
We want to thank these partners for their investment in Missouri Main Street for the months of December & January
City of Sedalia
Downtown Excelsior Partnership
Downtown Joplin Alliance
Downtown Park Hills
Fayette Main Street, Inc.
John Vietmeier
Kearney Enrichment Council
Phil Estep Historic Equity, Inc.
Trenton Downtown Improvement Association
Warrenton Downtown Association
We Want To Thank Our Heritage Circle Donors
*Robert “Bob” Lewis
*Ken & Gayla Roten
Riley Price
Main Street Chillicothe
David & Bridgette Kelch
Karen Bode Baxter
Christine & John Johnston
Kathy LaPlante
Keith Winge & Greg Haught
Marla Mills
John Vietmeier
Ed & Diane Hannah
William “Bill” Emmons

*Denotes Being A Monthly Donor
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YOUR DONATION IS TAX DEDUCTIBLE. Missouri Main Street Connection is a statewide, 501c3, not-for-profit organization and is the leading statewide nonprofit organization devoted to preservation-based economic development. Through the Main Street America® movement and our partners, we empower community revitalization by celebrating, supporting, and sustaining Missouri historic commercial districts in both rural and urban settings.
Download the Missouri Main Street
Connection 2021 Calendar Today!
Missouri Main Street Connection | 417-334-3014 | info@momainstreet.org | momainstreet.org
Missouri Main Street Connection is a statewide, 501c3, not-for-profit organization committed to fostering renewed vitality and sustainability in historic commercial districts across the state of Missouri.