Why Bundling Matters: Elevating Brand Value & Customer Retention
In the ever-changing digital world, publishers continuously look for ways to adapt their business models to stay relevant and profitable. One strategy that has gained traction is bundling, which involves combining different content offerings into a single package. This is a great way to attract new subscribers and offer more value to current ones. In this article, we’ll explore the significance of bundling for publishers, examine current trends in bundling strategies, highlight pitfalls to avoid, and present other noteworthy trends within the subscription economy.
Historically, print editions were bundled collections of articles, information, services, and games, distributed per issue, at a given frequency. However, the rise of digital technology has disrupted this concept, allowing consumers to access individual articles and content through various platforms online. While this approach offers convenience and flexibility, it has also resulted in a decline in brand value for publishers.