Inside the conference room and during informal networking sessions, delegates at the 2018 OpenTravel Amsterdam Forum engaged in discussions and debates about how to better serve the digital traveler’s experience.
The two newsy centerpieces of the event were:
The presentations, audience feedback and follow-up conversations during the forum demonstrated once again the role OpenTravel plays in producing interoperability standards, enabling networking among industry partners and unearthing relevant topics that educate members about technology and trends that drive their businesses.
Some of the topics, themes and challenges addressed during the forum were:
- An opening session that framed points of view by the traveler, the travel provider and the technology provider;
- Evolving distribution standards for blockchain, identity management, payments and machine learning, and OpenTravel’s potential role in providing certification standards;
- A case study: MASAI Seamless Travel Europe with ground transportation, concierge, long distance bus and destination marketing;
- Best practices and case studies for customer experience, revenue generation and efficiency in rental car, golf, hospitality, tourism and cruise;
- How associations like OpenTravel and IATA NDC can collaborate on deploying standards;
- An important update on Europe’s GDPR privacy initiatives and the risks to travel providers and intermediaries who do business in Europe;
- And, finally, the first OpenTravel Challenge during which attendees collaborated in a strategy-building workshop to identify new activities OpenTravel will explore to better serve the industry.
We thank all the speakers and attendees for their ideas and support.
As an open, volunteer organization we live and breathe with your ideas and engagement. We invite you to contact us at
with your thoughts and feedback.
Susanne Auinger, Chairperson