One of the greatest assets we have as a soccer club is our brand and logo.
Why? Because it is a visual representation of what sets us apart from other clubs and it is what makes us recognizable to our members, our staff, our families, our community and communities abroad.
Typically, a brand has a logo and set of guidelines that define its purpose, vision, mission and values as well as its personality and tone. The guidelines also include appropriate usage of the logo, color palette, typeface, size, spacing, etc. An important objective when creating a brand is to be consistent with its usage when communicating across multiple audiences.
We may not always talk about it, but our Board and staff place a high priority and put a lot of thought into how our logo is being used and applied across all of our communications, banners, uniforms, swag, etc. It is important for us to be seen as a professional organization and to create a strong impression that consistently communicates who we are with all of our constituents.
Today, we ask everyone in our PLSC community to consider the work we are doing to build a professional image for our club and to help us remain consistent with developing our brand. We truly embrace PLSC pride and everyone's desire to promote the club. Moving forward however, we would like to remind everyone that logo usage and application requires permission prior to using it. For example, applying the logo to apparel like t-shirts and hoodies, on mugs, banners, bags, team gear, etc. requires a review and approval from our Board and staff. As we move forward, we encourage everyone to always be thinking about being consistent with our brand and we are open to your ideas for other branded items not currently being offered.
Any questions or ideas regarding logo usage, please contact marketing@priorlakesoccer.org
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