SERVING THE COMMON INTERESTS OF LODGING OWNER/OPERATORS SINCE 1946
June 10, 2021
Economic Recovery Task Force
Video-Conference Call
Friday, June 11, 2021 at 1pm

"Tips and Trends in Travel"
Presented by Darren Cole, Booking.com

Attend anonymously, with audio only
or audio and video

For access information, email info@clia.org

Cal/OSHA's Revised COVID-19
Emergency Temporary Standard

Free Webinar

Friday, June 11, 2021 9:00am

Participants will learn the following:

• The convoluted rulemaking process that has resulted in the nation’s most onerous COVID-19 regulations
• Cal/OSHA’s definition of fully vaccinated and new requirements for employers to obtain documentation of proof of vaccination
• Updated requirements in Cal/OSHA's COVID-19 ETS
• A new mandate to supply N95 respirators for voluntary-use to every non-vaccinated worker
• A new private right of action to recover wages for employees due exclusion pay while quarantining
• Expanded employee notice requirements about COVID-19 cases in the workplace
• Changes to the outbreak testing provisions
• Other new requirements

Dear Industry Partners,

California’s tourism economy will fully open for business on Tuesday after the most challenging 15 months of our careers.

We can officially leave California’s tiered system of restrictions behind us. California is open for business, and travelers can move freely across the state just in time for summer.

Not only are restrictions disappearing, but consumers are also more ready than ever to get out on the road.
  • Visit California research shows eight out of 10 Californians classified themselves as “ready to travel,” a pandemic high and slightly ahead of the 77% nationwide who said they are ready to travel.
  • The weekly consumer sentiment research I regularly shared last year looks quite different now. The “risk averse” group, which had been the largest group at the peak of the pandemic, is now the smallest. Seventy-eight percent Californians now say they are venturing out cautiously or have a “normal” mindset toward resuming everyday activities.
It remains troubling, however, that Visit California research continues to show a gap over destination readiness. About half of consumers believe California is ready to accept travelers, still well behind the perception of Florida’s destination readiness.
It’s time to set them straight.

Visit California will celebrate the reopening milestone next week with a significant push on owned and earned media channels, with key destination partners helping to get the word out to media across the country.

Help us capitalize on this moment and create a united platform on social media to amplify that open for business reality.

Activate your social channels with us on June 15 at noon. Stay tuned for a toolkit of social media template posts and visuals later this week to share broadly that all dreams are welcome in California.

DMO websites continue to serve as trusted information sources for consumers, so along with activating on social media, please update your travel advisory guidance to reinforce an “open for business” message.

The week of June 21-25, Visit California’s “Dreaming On in California” campaign will celebrate tourism’s recovery with a weeklong series of experiences for dozens of travelers who missed key milestones in 2020, in some cases under heartbreaking circumstances.

Preparations are underway for an epic sunset dinner prepared by acclaimed celebrity chef Curtis Stone, a series of fairytale weddings at the luxurious Carneros Resort and Spa, behind-the-scenes access at a San Diego Padres game, magical Disneyland Resort vacations and a luxury road trip with stops at Marriott International properties across the state.

As these compelling stories start to circulate in earned media, I encourage you to share them on your social channels.

It all illustrates the key point: California is open for business.

SAVE THE DATE: JUNE 28 STIMULUS SPENDING PLAN
The Legislature and Gov. Newsom are finalizing details for stimulus funding for Visit California’s marketing program in the fiscal year beginning July 1. In keeping with the original bill authored by Sen. Mike McGuire, Visit California has formed a “Calling All Californians” Tourism Task Force that will provide feedback to ensure advertising stays on the air throughout the summer and into next year. The task force’s input will help inform the Marketing Advisory Committee and the Board of Directors as they consider the marketing plan.

On June 28, Visit California will host an industrywide conference call “Dreaming On: California Tourism Update” to report details of the board’s actions on marketing plans to accelerate recovery and provide an opportunity to respond to questions.

When the pandemic emerged last spring, Visit California hosted a call to discuss the crisis and its impact on the tourism industry. More than 1,200 called in. The June 28 call comes at a far more hopeful time. The stimulus marketing plans are critically important, and I encourage all industry partners and their business associates to dial in. Please register today to join us on June 28 at 2 p.m. 

Dream Big!
Caroline Beteta
President & CEO
Visit California
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