It’s time to set them straight.
Visit California will celebrate the reopening milestone next week with a significant push on owned and earned media channels, with key destination partners helping to get the word out to media across the country.
Help us capitalize on this moment and create a united platform on social media to amplify that open for business reality.
Activate your social channels with us on June 15 at noon. Stay tuned for a toolkit of social media template posts and visuals later this week to share broadly that all dreams are welcome in California.
DMO websites continue to serve as trusted information sources for consumers, so along with activating on social media, please update your travel advisory guidance to reinforce an “open for business” message.
The week of June 21-25, Visit California’s “Dreaming On in California” campaign will celebrate tourism’s recovery with a weeklong series of experiences for dozens of travelers who missed key milestones in 2020, in some cases under heartbreaking circumstances.
Preparations are underway for an epic sunset dinner prepared by acclaimed celebrity chef Curtis Stone, a series of fairytale weddings at the luxurious Carneros Resort and Spa, behind-the-scenes access at a San Diego Padres game, magical Disneyland Resort vacations and a luxury road trip with stops at Marriott International properties across the state.
As these compelling stories start to circulate in earned media, I encourage you to share them on your social channels.
It all illustrates the key point: California is open for business.
SAVE THE DATE: JUNE 28 STIMULUS SPENDING PLAN
The Legislature and Gov. Newsom are finalizing details for stimulus funding for Visit California’s marketing program in the fiscal year beginning July 1. In keeping with the original bill authored by Sen. Mike McGuire, Visit California has formed a “Calling All Californians” Tourism Task Force that will provide feedback to ensure advertising stays on the air throughout the summer and into next year. The task force’s input will help inform the Marketing Advisory Committee and the Board of Directors as they consider the marketing plan.
On June 28, Visit California will host an industrywide conference call “Dreaming On: California Tourism Update” to report details of the board’s actions on marketing plans to accelerate recovery and provide an opportunity to respond to questions.
When the pandemic emerged last spring, Visit California hosted a call to discuss the crisis and its impact on the tourism industry. More than 1,200 called in. The June 28 call comes at a far more hopeful time. The stimulus marketing plans are critically important, and I encourage all industry partners and their business associates to dial in. Please register today to join us on June 28 at 2 p.m.