The Latest Trends, Brand Identity, and Tourism

Shugoll News: On the Record

It is hard to believe that the year is more than half over, but daylight is getting shorter and children are getting ready to go back to school. In this month's newsletter, we highlight some trends in social media marketing that we expect to see the remainder of this year and well into 2019.

In Noteworthy News, we take a look at the relationship between luxury goods and ideology as well as the importance of brand identity and rebranding.

As always, please contact me if you have any questions about the work that we do at Shugoll Research.

~ Merrill Shugoll

Social Media Marketing Trends

Midyear is always a great time to take a step back, re-evaluate your current business strategy, and begin preparing for the upcoming year. One area this is particularly important is your social media marketing strategy. Since social media is constantly changing and evolving, so must your strategy. This article profiles several trends that need to be addressed in the upcoming year.

Click here to read the entire article.

Noteworthy News

The Relationship Between Ideology and Luxury Goods

Is there a correlation between political beliefs and preference for luxury goods? To explore this relationship, researchers from the H arvard Business Review asked a simple but critical question: Does political ideology affect the preference for luxury goods, and if so, how?

Brand Identity: The Hearts and Minds of Customers

Earlier this summer, many patrons of the International House of Pancakes (IHOP) were perplexed over the seemingly overnight rebranding of the restaurant chain. In this recent blog article, we take a look at how the move garnered a lot of attention, both positive and negative.

The Importance of Research

“Rebranding without comprehensive research is another name for wasting the marketing budget” says the author of this recent article from Quirk’s Media . This article, based on case-studies, provides examples of successful rebranding as a result of quality marketing research , with particular emphasis on logo redesign.

Shugoll Research Industry Experience:

Travel and Tourism

Shugoll Research has conducted a variety of studies for clients in the hospitality industry including hotels and resorts, tourism, travel and transportation. We’ve assisted clients by studying their customers and prospects to better understand the key motivators and deterrents to purchase decisions in these business and leisure segments.

Over the past several years, competition for fewer travelers has fueled price wars and innovative partnerships to provide travel incentives. We have worked with a variety of clients to help them differentiate themselves, build brand loyalty, and maximize occupancy and load so they make informed business decisions that increase revenue and customer satisfaction.

A large part of our business is answering critical questions and providing actionable direction. Click here to review some of the questions Shugoll Research has helped t ravel and tourism clients answer over the years.

Learn more about Shugoll's Industry Experience.