Shugoll Research has conducted a variety of studies for clients in the hospitality industry including hotels and resorts, tourism, travel and transportation. We’ve assisted clients by studying their customers and prospects to better understand the key motivators and deterrents to purchase decisions in these business and leisure segments.
Over the past several years, competition for fewer travelers has fueled price wars and innovative partnerships to provide travel incentives. We have worked with a variety of clients to help them differentiate themselves, build brand loyalty, and maximize occupancy and load so they make informed business decisions that increase revenue and customer satisfaction.
A large part of our business is answering critical questions and providing actionable direction.
to review some of the questions Shugoll Research has helped t
ravel and tourism clients
answer over the years.