As the summer vacation season starts to wind down, we're looking forward to arguably the best time of the year to visit the Capital Region.
With fall comes our 2nd annual Global Travel Exchange in Annapolis. We're excited to welcome more than 30 European tour operators and US receptive tour operators to America's Sailing Capital and have them experience some of the best of the region.
We're also wrapping up sales of the 2024 Holiday Guide. Still one of our primary marketing pieces, the Guide is available in three languages and distributed through our overseas offices.
Interested in learning more about our membership programs, sales and media missions, or just the CRUSA basics? Don't hesitate to reach out, or join us at our Global Marketing Update on Sept. 18 in Annapolis.
See you there!
Scott
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Scott Balyo
Executive Director
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Global Marketing Update 2024 |
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CRUSA's annual international marketing summit features the latest news and research on overseas visitation, tips and trends for international marketers, updates on CRUSA's target and emerging markets, and more. This one-day in-person only event will allow attendees to learn best practices for bringing more overseas visitors to your destination or attraction.
When: Monday, September 18 from 8 a.m.-2 p.m.
Schedule: View the agenda here
Parking: Onsite parking is available for $34 daily for valet and $37 daily for self-parking.
Cost to Attend: $99 includes all sessions, light breakfast, and lunch
TO REGISTER:
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Click here to register
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Select 'Supplier'
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in Registration Items, select 'Global Market Update' only
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2022 Visitation, Recovery, and the 2023 Forecast |
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The world is so ready to “get back to normal and or embrace the new normal” that in many ways it is very easy to not fully recognize that 2022 visitation was only the start of travel resumption and is very much not a normal travel year, and not yet a new normal for international travel to the U.S.
As of June 2023, two thirds (64%) of the world completed initial vaccination protocols.
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US Visitation (January-June 2023)
The top overseas visitor market to the U.S. through the first half of 2023 is the United Kingdom (1.72 million), followed by India (816,000), and Germany (786,000).
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In 2022 an estimated 213,000 UK residents visited CRUSA.
- Visits in 2022 have climbed a very steep hill since 2020, rebounding 522%. Visits in 2022, despite the steep climb, recaptured 82% of the visits registered in 2019.
- In 2023 (January – June 2023) IAD increased the share of UK visitors using IAD as the entry point into the U.S. by 0.26 points, compared to the same period in 2019.
- CRUSA visits as a primary destination by UK residents increased 0.05 points through the first half of 2023, compared to the same timeframe in 2019.
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2023 UK visits to CRUSA, based on the January – June 2023 CP indicators and forecast model, is forecast to register an estimated 231,000 visits by year-end, an 89% recovery compared to 2019 visits.
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In 2022 an estimated 155,000 German residents visited CRUSA.
- Visits in 2022 have climbed a very steep hill since 2020, rebounding 1,386%. Visits in 2022, despite the steep climb, recaptured 88% of the visits registered in 2019.
- In 2023 (January – June 2023) IAD increased the share of German visitors using IAD as the entry point into the U.S. by 1.13 points compared to YTD 2019 IAD arrivals.
- CRUSA visits as a primary destination by German residents increased 0.18 points through the first half of 2023, compared to the same timeframe in 2019.
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2023 German visits to CRUSA, based on the January – June 2023 CP indicators and forecast model, is forecast to register an estimated 160,000 visits by year-end, an 91% recovery compared to 2019 visits.
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In 2022 an estimated 90,000 French residents visited CRUSA.
- Visits in 2022 have climbed a very steep hill since 2020, rebounding 586%. Visits in 2022, despite the steep climb, recaptured 78% of the visits registered in 2019.
- In 2023 (January – June 2023) IAD’s share of French visitors using IAD as the entry point into the U.S. is on par YTD compared to 2019 IAD arrivals by French residents visiting the U.S.
- CRUSA visits as a primary destination by French residents increased 0.24 points through the first half of 2023, compared to the same timeframe in 2019.
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In 2023 full recovery is in sight. 2023 French visits to CRUSA, based on the January – June 2023 CP indicators and forecast model, is forecast to register an estimated 118,000 visits by year-end, which is 3% above 2019 visits.
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International Marketing Program |
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Overseas visitation is back and international travelers are eager to visit the United States. Keep your destination top of mind as these travelers are planning their American holidays by participating in CRUSA’s 2024 International Marketing Program.
CRUSA's overseas offices promote the region, train travel agents, and fulfill requests for information. Their primary tool for doing all this? The Capital Region USA Holiday Guide produced by Miles Partnership.
Produced in three languages (English, French, and German), the holiday guide is packed with travel tips, itinerary suggestions, and compelling stories and photography.
The guide will be released in market winter 2024 inspiring travelers to pick the Capital Region for their 2024-2025 vacations.
In addition to the holiday guide, CRUSA’s Marketing Program includes website ads, consumer newsletter features, and social media coverage.
Be sure to budget for this key market segment of overseas travelers who stay longer and spend more money!
View the full details for CRUSA's 2024 Integrated Marketing Program and learn more about additional opportunities with CRUSA and Brand USA.
Reservations for the Integrated Marketing Program will be accepted through August 30th.
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