Images from left to right: @bill_mcgarrity, @chris.jensen.jpg, @jeff.swartzendruber
With the end of the fiscal year approaching - amazing how time flies - CRUSA is getting ready for not only next year but the next 3-5 years of our operations. Over the next year, our board and staff will review our markets, activities, and the programs we offer our stakeholders.

To that end, if you have feedback on our programs you'd like to provide, let's chat - or just send me an email. I'd love to hear from you!

Next month, we'll be attending IPW, the US travel industry's largest international trade show, in San Antonio, May 21-24. I look forward to seeing many of you there. 

Speaking of shows, registration is now open for our 2nd annual Global Travel Exchange in Annapolis (see details below). With participation capped to keep appointments with our overseas' buyers at a 1-to-1 ratio, please sign up soon to guarantee your spot. 

Thanks for your continued support!
Scott 
Scott Balyo
Executive Director
Capital Region USA
2023 Global Travel Exchange
Capital Region USA's annual marketplace connects the region's travel suppliers, overseas buyers, and receptive operators in face-to-face appointments, regional familiarization tours, and engaging networking events.


When: September 18-20, 2023

Cost: $1295 for first attendee; $795 for second attendee

What's included: Marketplace orientation, appointments and networking events as well as attendance at Global Market Update, CRUSA's annual education event for the regional travel industry. Breakfasts, lunches, breaks, and kick-off dinner on Monday night are also included with registration.

View the tentative event schedule here. More details to be announced soon!
Sales & Media Updates
UK & Ireland Sales Mission
CRUSA's 2023 Sales Mission to the United Kingdom and Ireland was hosted March 13-17. Representatives from Destination DC, Stay Arlington, Visit Baltimore, Visit Fairfax, and Visit Frederick met with more than 40 travel trade representatives over the course of the mission. Leads will be shared in an upcoming newsletter.
French Media Mission
Hosted April 3-7, CRUSA's French Media Mission connected CRUSA's representatives along with representatives from Charlottesville Albemarle CVB, Destination DC, Virginia Tourism Corportation, and Visit Fairfax with top French media in 24 appointments.
Connect Spring Marketplace
Stacey Sheetz represented CRUSA at the Connect RTO Spring Marketplace in Las Vegas, NV from April 11-13. Stacey met with 25 receptive operators from across the US who are currently selling or interested in selling the Capital Region. Leads from the marketplace will be shared in our June newlsetter.
Leads Available
Leads from Brand USA's UK & Europe Global Marketplace and IITA Summit are now available.
Contact Kimberly Petersen to request your copy.
Overseas Visitation
Key Takeaways
For the U.S.:

  • Overseas visits for the first two months of 2023 continue toward recovery (to 2019 volume). Volume is up 81% year-to-date compared to the first two months of 2022, and has recovered two-thirds (68%) of the volume compared to January – February 2019 volume

  • The top countries visiting the U.S. in the first two months of 2023 include: Canada, Mexico, the United Kingdom, South Korea, Brazil, India, France, Germany, Japan, Australia, China, and Argentina.

For the Capital Region:

  • CRUSA overseas visits for the first two month of 2023 continue toward recovery (to 2019 volume). Direct visitor volume to the region is up 63% year-to-date compared to the first two months of 2022, and has recovered over two-thirds (71%) of the visitor volume compared to January - February 2019 visitor volume.

  • The top countries (excluding Canada) for direct visits to CRUSA destinations for the first two months of 2023 include:

  1. United Kingdom
  2. India
  3. Germany
  4. South Korea
  5. France
  6. China
  7. Mexico (excluding land)
  8. Brazil
  9. Japan
  10. Spain

  • Recovery for CRUSA’s top target countries in 2023 continue to rebound. France direct visits to CRUSA destinations recovered to 81% of 2019 visits (compared to the first two months of 2019). Germany direct visits to CRUSA recovered to 75% of 2019 visits, and travelers from the United Kingdom recovered to 72% of 2019 visits.

  • The top countries using Dulles International as an entry point to the U.S. include: the United Kingdom, India, Germany, and France. German residents entering the U.S. at Dulles International fully recovered (at 101%) comparted to 2019 visits for January and February. French residents entering the U.S. at Dulles International recovered to 89% of 2019 visits (in January and February). United Kingdom residents entering the U.S. at Dulles International recovered to 76% of 2019 visits (in January and February).

  • The current competitive trend forecast for CRUSA top target countries:

  • France year-end visits to CRUSA are currently forecast to fully recover compared to 2019 year-end visits in 2023.

  • UK year-end visits to CRUSA are currently forecast to nearly recover (94% recovered) compared to 2019 year-end visits this year and exceed 2019 visits in 2024.

  • German year-end visits to CRUSA are currently forecast to nearly recover (89% recovered) compared to 2019 year-end visits this year and exceed 2019 visits in 2024.
Insights courtesy Travel Market Insight's (TMI) Destination Control Panel
Allied Members