Bryson Broadcasting International Newsletter
Raising Radio and TV Revenues Worldwide!

15 November, 2019

 

Greetings from BBI!

Today's competitive broadcasting environment means that we all must be better, we all must work smarter. Bryson Broadcasting International (BBI) is committed to helping broadcast organizations worldwide to raise their level of expertise in sales and management.

Our newsletters give you information about sales and marketing that you may use to increase your revenue. We hope that you may find them to be of great benefit to your sales success. Happy selling!
In This Issue
The Legend of the Shiny Shoes
The Client's Corner
Words To Live By...
We Want To Help Your Staff Increase Revenue.
The Legend of the Shiny Shoes
 
Thanksgiving offers us a time to stop and reflect on the blessings in our lives. Among my many blessings, I count the people with whom I work. I am blessed to be surrounded with people who are smarter than I am and from whom I learn every day. 

One such lesson occurred a few  weeks ago with a delightful sales person in Enid, Ok. This particular day, she walked in with pointy-toed, high heeled SHINY shoes. We're talking rhinestone shiny. This lady always dresses superbly. Most of us would not wear shiny shoes to work. Mandy did. One of the ladies in the office commented on them and Mandy told us the story. It seems appropriate to pass it on to you in my Thanksgiving newsletter.

Several years ago, Mandy had a regular client with whom she enjoyed a great relationship. One day, Mandy mentioned to this client that she had bought a pair of shiny shoes because they made her feel special. But, she had no place to wear them. She didn't think they would be appropriate to wear to work. Her client disagreed. In the following discussion, Mandy's client uttered these  insightful words: "Mandy, life is too short. Wear the * shoes!"
Two days later, Mandy's client experienced an asthma attack and died. She was 29. 

When Mandy related this story, it hit me right between the eyes. Life is short. Whatever the "shiny shoes" represent in your life, don't put it off. Do it now. Wear the * shoes.! 

This Thanksgiving, as you gather with family and friends, celebrate those things and people in your life that raise your spirits, make you feel special, give you a reason to live.
After all, the journey IS the reward. Take it in your shiny shoes!

 The Client's Corner  
  

                        
B ryson Broadcasting International welcomes Jodesha Broadcasting to our family of clients. We appreciate you inviting us to become a part of your team.
 Words to Live By......
  
  "Thanksgiving, after all, is a word of action."
                                                     W.J. Cameron
                           
We want to help your staff increase revenue! We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise.  We customize our programs to meet your needs.  As needed, we make use of interpreters and produce sales materials in your language. If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com, or call us at 918.747.8774.
For more information about BBI, click here.
┬ęCopyright 2019 Bryson Broadcasting International
A little about me.....
Pat a8704 ch
 
Pat Bryson has worked in the radio industry for over 30 years. During that time, she was one of the highest billing sales people in the radio industry in her market. She was promoted to General Sales Manager, managing and training both experienced and inexperienced sales people . Her career advanced to General Manager, where Pat  created a culture of over achievement for her stations.
  
Through Bryson Broadcasting International, Pat now helps her clients to create that same culture of over achievement in their stations.
 
Pat is one of Radio Ink's Most Influential Women in Radio for 2018 and 2019. 
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We wish you a wonderful day and a beautiful holiday season!