April 20, 2018 | Volume 13, Issue 9
Market News
With the coldest days of winter behind us and the sunny days of spring just ahead, now is a great time to stock up on plant starts and get back in the garden. Stop by Gales Meadow and Sun Gold Farms this Saturday for everything from spring lettuces and greens, early summer beans and herbs, and perennial fruit too!
After two weeks of strong winds and unruly tents HFM will be open bright and early at 8 am this Saturday. Our vendors will be ready to help you fill your basket with early spring produce, your stomachs with warm breakfast burritos from Nourishment, and your tables with beautiful flowers from Herr's Family Farm.

With the triumphant arrival of asparagus last week, even more spring favorites are expected to return to the streets of Hollywood this Saturday (snap peas and strawberries perhaps). If you missed out on those tasty green spears last week head to Maryhill Fruit Company and ProFarm Orchards to pick some up. Swing by Sweet Leaf and Stoneboat Farms for green garlic and Deep Roots and Sun Gold Farms to get that rhubarb you've been pie-ning for. 
Moon Coffee is back at market this week after a brief winter hibernation and in addition to their regular menu of lattes, mochas, and hot cocoa they will now have drip by the cup.
Having trouble with any of those starts you picked up? Multnomah Master Gardeners will be at market each week this spring to answer any questions or concerns that sprout up as you get your garden going. Also in our community booths this week are representatives from Habitat for Humanity ReStore and the Mother and Child Education Center
Meet Our Vendors: SMALL Baking Co.
by Susan Gibson, HFM volunteer
It is always a joy to meet with the vendors who participate in the Hollywood and Lloyd Farmers Markets. Like the local fresh produce, we welcome fresh new faces to the market. Last year we added SMALL Baking Company. Not only new to Hollywood and Lloyd Farmers Markets – the company and the owner, Joanna Strahm, are both new to Portland. But Joanna’s baked goods are tried and truly delicious.

A California native, Joanna grew up loving to bake, and probably knew at an early age that it was going to be her life’s passion. Her first memories go back to three years old, baking with her mom in the kitchen of their Palo Alto home. But it took a journey and time for her creative spirit to reach full bloom in the form of SMALL Baking Company.  Joanna specializes in creating small-batch, whole grain baked goods using seasonal, locally sourced ingredients whenever possible. Custom breakfast goodies, desserts, and other sweet treats for special occasions line the menu.

After graduating high school, Joanna left the Bay Area for the infamous party school Chico State University, where she met her husband and earned a bachelor’s degree in Communications. Diplomas in hand and with high hopes they moved to San Francisco – the year 2008. It was a difficult time; the financial markets were in turmoil, companies weren’t hiring, and getting a job, any job was a miracle. So she took what she could find. One of her first jobs was working at a non-profit doing fundraising and development. Then she moved on to Task Rabbit when it was a startup. Joanna is not afraid of taking risks- and the learning from each experience helped to develop her entrepreneurial spirit. These jobs also confirmed something she knew in her heart:- sitting behind a desk was not for her.

Since baking kept calling her name, why not see what she could do to make her dream a reality. Enrolling at the well-known Tante Marie’s Cooking School in San Francisco, she knew that she was filling her soul’s desire. But what career choices are there for a fresh baker? Typically, bakers only have a couple of options: Large production kitchens that serve businesses such as hotels, catering, making pastries for fine dining; or the smaller, more personal bakeries. Joanna soon became an intern in the well-known Tartine Bakery, a destination for locals and tourists in San Francisco. Each day from breakfast to dinner, the bakery is in high gear. On an average day, between 600 and 1200 people are served out of the Guerrero Street storefront, so timid bakers need not apply. It was here she learned just how much she loved the smaller bakeries, serving a regular clientele, tourists, and those on a weekend excursion to San Francisco.

Upon leaving Tante Marie’s, Joanna jumped at the opportunity to work for a local shop, Batter Bakery. As a regular vendor at the Saturday Ferry Plaza Farmers Market, Joanna discovered how much fun working the farmers markets could be. More than just selling the latest baked goods, it was a way to purchase weekly produce, find seasonal inspiration for new recipes, catch up with market customers and neighboring vendors, and enjoy a day of being outside.

See you Saturday at the market!
Entertainment and Events

Community Booths
Looking for a farmers market to pick up some midweek groceries?
Tuesdays 10am-2pm
Year Round!

lloydfarmersmarket.com  for more information or to sign up for weekly updates
APR - SEP:  Every Saturday, 8AM - 1PM
OCT - NOV:  Every Saturday, 9AM - 1PM
DEC - MAR:  1st & 3rd Saturdays, 9AM - 1PM
NE Hancock Street between 44th and 45th Avenues (one block South of Sandy Blvd). In the Grocery Outlet parking lot.

For more information call (503) 709-7403, or check us out online at  www.hollywoodfarmersmarket.org .

See you Saturday at the market!