May 4, 2018 | Volume 13, Issue 11
Market News
May has arrived at Hollywood Farmers Market and tagging along with it are warm temperatures, bountiful bouquets, and returning vendor Big B Farm! Also returning to market this week are Gluten Free Gem and Laurel Ridge Winery.
Along with your returning favorites, two new vendors will be making their debut this Saturday. Bull Run Distillery will be offering handcrafted small batch spirits, and Central City Coffee, a social enterprise of the non-profit Central City Concern, will be offering drip, decaf, cold brew, and a full line of fresh roasted whole beans.
Shoppers who got up bright and early last week were rewarded with the first strawberries of the season. Stop by Happy Harvest Farm and Deep Roots Farm when we open at 8 am to score a pint (or six).
This Saturday will be the last week at market for Persephone Farm until June.
New warm weather garden starts are showing up each week. Check in with Sun Gold Farm for new varieties of tomatoes, peppers, squash and don't forget they also have delicious Oregon walnuts and hazelnuts.
Eggs of all kinds will be abundant at market this Saturday. Stop by Naked Acres, Happy Harvest, Deck Family, Sweet Briar, or Persephone Farms for chicken, Gales Meadow Farm for duck, and Pine Mountain Ranch for duck and goose!
Thank you to all the wonderful customers who donated shopping bags last week! We will have reusable bags available for anyone who needs them at the 44th and 45th street entrances to the market.
Thank you to Broadway Medical Clinic!
Many thanks to our SNAP match sponsor for this Saturday, Broadway Medical Clinic! Their generous donation will make it possible for 50 families to afford fresh local produce from their neighborhood farmers market. Thanks!  

You can find more info about the SNAP match program and sponsorship here.
Meet Our Vendors: Plum Tree Jam
by Emilie Woods, HFM volunteer
Miranda Rake makes you want to fall in love with your work. As the owner of Portland’s Plum Tree Jam rises through the ranks of the city’s small food industry, she is learning how to run a business at a time when the concept “farm-to-table” is not in most budgets.
Launched in 2014, Plum Tree Jam has become a Portland farmers market staple. Miranda first experimented with jam in the early 2000s, calling it “Miranda’s Jam” and selling to a friend’s restaurant in town. January 2015, though, was when Plum Tree Jam really got its start. Miranda was working in publishing at the time, making her no-pectin jam on the side, when The Wall Street Journal featured Plum Tree Jam in a food column. Following this article, Miranda sold out of everything in stock - from buyers East to West - sending her into a full-time jam career.  
Miranda Rake graduated from New York University’s Food Studies master’s program in 2011, and followed her education with renowned writing jobs at Food & Wine and Food52. In 2013 when she moved back to her Portland roots, Miranda returned to jam making, longing for the hands-on food work that she once had at a chocolate shop job years ago. Plum Tree Jam was thus created, and Miranda was finally able to put her education and beliefs surrounding food to work. “Doing Plum Tree felt like...the way to directly affect the problems that I had read so much about,” she explains to me.

Miranda has a philosophy on food that she abides by and that she has carried with her in forming Plum Tree Jam. Being an aware consumer comes foremost - that we need to think for ourselves when purchasing food, and not just listen to the voices that tell us what to buy because of the way that something looks or the press that it has garnered. Miranda is also a new mother, and is focused on learning how to introduce good food to her four-month-old, Griffin. But Miranda also understands that buying fresh and local comes at a price, and acknowledges that her $12-$14 jams are an investment. She, too, has to make daily decisions about how to spend money efficiently. 
Running Plum Tree Jam out of a certified home kitchen, Miranda avoids the high commercial kitchen rent costs that can drain a small business. In order to effectively market her company, she is enrolled in Portland State University’s business outreach program. Business honors undergrads have helped Miranda create formulas for determining the appropriate costs for her jams and the berry prices that she must negotiate with farms. In a big sigh of relief for Miranda, the class informed her last year that Plum Tree Jam was a sustainable business. “Oh my god! It was amazing,” she shares of this moment, because she knew then that she could finally afford to hire someone. Plum Tree Jam had officially survived the grueling trial stages of a small business, when “making it” is nothing less than a gamble. 

In addition to some summer market help, Miranda has one employee that works for her at the Hollywood Farmers Market. On most days, though, Plum Tree Jam is a one-person operation. (Although Miranda does not fail to mention the support that she receives from her mother and husband.) “I do...12 hour days, 7 days a week until berry season is over,” she admits laughing, wondering aloud about how she will run the same schedule this summer with her new baby. These gorgeous jams take a whole lot of stamina and longer days than many would care to sign up for. But Miranda is in heaven.
See you Saturday at the market!
Entertainment and Events

Community Booths

Featured Products
May 5, 2018
ProFarm Produce
Nothing says spring in the Northwest quite like fresh asparagus, and ProFarm has plenty! Who can resist grilled asparagus tossed in olive oil and salt? Or lightly steamed with lemon and butter? Yum! Did you know that as the asparagus plant gets older, the stalks are thicker - so thinner stalks simply mean a younger plant - not harvested "sooner," as commonly thought. Pro Farm only harvests their plants for 5 years and then they replant.

Somalian Hot Sauces
Alleamin Products
You may have already had a delicious Somalian sambusa or injera prepared by Khadro Abdi, HFM's newest hot-food vendor, but did you know she also sells traditional Somalian hot sauces? She makes five different sauces, which vary widely in taste and hotness and can be used as condiments, cooking sauces or dips.

Spring Lamb Sausage
Scratch Meats
Jeff at Scratch Meats makes fresh sausages by hand, ranging from authentic Italian to creative seasonal. In the seasonal category is their spring lamb sausage, made with garlic, red wine, rosemary, mint and orange zest.
Looking for a farmers market to pick up some midweek groceries?
Tuesdays 10am-2pm
Year Round!  for more information or to sign up for weekly updates
APR - SEP:  Every Saturday, 8AM - 1PM
OCT - NOV:  Every Saturday, 9AM - 1PM
DEC - MAR:  1st & 3rd Saturdays, 9AM - 1PM
NE Hancock Street between 44th and 45th Avenues (one block South of Sandy Blvd). In the Grocery Outlet parking lot.

For more information call (503) 709-7403, or check us out online at .

See you Saturday at the market!