August 6, 2015 Vol 10, Issue 25
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Market Updates
We have a few surprises in store for you this week! We have a few vendors absent, a few filling in, and expanded space for some of your favorite summer produce! Oregon Brineworks will be back this Saturday, with their popular naturally fermented pickles, krauts, kvasses, and lots more! Seed and Thistle Apothecary will also be back at market, bringing homemade teas, tinctures, and a whole bunch of other handmade herbal treasures.  Boondockers  is done for the season, and  THINK Unique  and Ole World Oils  are  taking the week off, but will be back next Saturday.

This weekend wraps up National Farmers Market Week , an official USDA recognition of farmers markets and the role they play in our food system! To join in the fun, HFM will be holding a short ceremony at 11am to celebrate some of the successes t hat we've had over the past 19 years (wow!). State Senator Dembrow, State Rep Keny-Guyer, and Commissioner Smith will be attending.
We'll also be giving out "I Heart Farmers Market" temporary tattoos at the information booth all day. Stop by and pick one up to show your support!

It's August, and that means it's time for HFM's annual photo contest!!! You can enter your beautiful photos simply by posting them on Instagram with the hashtag #hfmphotocontest. You can find the contest rules on the right sidebar of this newsletter, as well as here. First prize is $20  in farmers market tokens!

See you at the market!

It's National Farmers Market Week!
Anne Berblinger The first week of August is National Farmers Market Week! On Saturday, August 8th at 11 am, Hollywood Farmers Market (HFM) will hold a short ceremony to highlight the achievements that have contributed to a local food movement here in Oregon and across the country.

HFM is one of other 8,000 farmers markets across the country that help to preserve rural livelihood and farmland, support local economies and increase access to fresh nutritious food for all citizens. There were only 35 farmers markets in Oregon when Hollywood Farmers Market rang its first opening bell in 1997; now there are over 120!

Over time, the number of farmers in Oregon has decreased, due to farmland being sold for development and being consolidated into larger parcels. To try to reverse this trend, Oregon State University held their first annual Small Farms Conference at Lane County Community College in 2000. About 125 farmers, farmers market managers and OSU extension staff attended that year to explore how to successfully build a farm direct sector of agriculture. These efforts led to the establishment of the OSU Center for Small Farms and Community Food Systems. Now in its 15th year, the Small Farms Conference attracts over 900 attendees, mainly young farmers, and celebrates their expanding network of providing local food. The challenge now is to find land for all those new farmers!
lovely ladies of liepold farm
HFM takes great pride that over 85% of our vendors return each year. Seven farmers were founding vendors and have participated in the market since 1997, when we were located in the former Washington Mutual Bank parking lot (now the location of Whole Foods). Over the years, market vendors have established a loyal customer base in the neighborhood, and the market is teeming with shoppers every Saturday.

ccording to the national Farmers Market Coalition, 25% of farmers market vendors receive their sole source of income from their markets. Some farmers also generate additional revenues from their CSAs (Community Supported Agriculture), U-Picks and farm stands as well as selling directly to schools and health care institutions. USDA, Oregon Department of Agriculture, and foundations such as New Seasons Market and Providence Health Care are providing an increasing amount of funding to support the growing number of farm direct venues.

In an effort to make nutritious local food available for low-income shoppers, HFM began accepting SNAP (the program formerly known as food stamps) cards in 2004. Since then, more SNAP recipients have begun to shop at the market, and last year's SNAP sales topped $22,000! (This trend is mirrored nationally, where SNAP sales at farmers markets have increased by 600% in the past decade). To further support this goal, HFM introduced their Fresh Funds SNAP matching program in 2010. This program provides SNAP shoppers an additional $5 a week to purchase fresh products. Thanks to New Seasons Market and the HFM Board efforts, this program generated another $10,000 for our farmers, and helped hundreds of low-income families purchase fresh, local produce. Similar successful "SNAP matching programs" in other states have now led to federal funding of these programs, through the Food Insecurity Nutrition Incentive (FINI) program. Through a FINI grant secured by the Portland-based Farmers Market Fund, HFM (along with other Oregon farmers markets) will receive additional funds to double their SNAP match program in 2016 - a $10 weekly match for each SNAP customer!

Come celebrate all of these milestones and more as part of National Farmers Market Week on Saturday, August 8th at 11 am. Raise your morning coffee at Hollywood Farmers Market and help us thank the farmers, staff and volunteers for their contribution to our market's success!
At the Market

Community Booths:

Upcoming Events:

HFM Photo Contest
August (all month!)

National Farmers Market Week Celebration
Saturday, August 8th, 11:00 am

Face Painting with Crista
Saturday August 15th, 9:00 am - 12:30 pm
HFM Photo Contest Rules
- Photo entries should be posted to Instagram with the hashtag #hfmphotocontest. 

- Photos must be taken at the Hollywood Farmers Market (between NE 44th and 45th Avenues on Hancock Street, Saturdays from 8am to 1pm) during the 2015 season before August 31st.

- By submitting a photo to this contest you agree to grant to Hollywood Farmers Market the right to use your photo freely, in whole or in part, in any manner or medium.

- Staff and board members of the Hollywood Farmers Market are not eligible to enter.

- Winner will receive $20 in Hollywood Farmers Market tokens, runner-up will receive $10 in tokens.

Happy snapping! 
Market Photos
grid of cherry tomatoes

lots of green beans

Lloyd Farmers Market
Looking for a market to pick up some midweek groceries?

Tuesdays, 10am - 2pm
Year-round! for more information or to sign up for weekly updates

hfm_map Days:
Every Saturday, April - Thanksgiving
1st & 3rd Saturdays, December - March

April - September, 8am - 1pm
October - March, 9am - 1pm

NE Hancock Street between 44th and 45th Avenues (one block South of Sandy Blvd). In the Grocery Outlet parking lot!

For more information, check us out online at

See you Saturday!

Hollywood Farmers Market
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