November 10, 2016
Vol 11, Issue 38 

Market Updates
Join Us at the Market All Winter Long
Did you know Hollywood Farmers Market runs year-round? That's right, all year long you can come out and find the seasons best produce, proteins, baked good and more. For November our remaining markets include this Saturday the 12th, and one more next Saturday, November 19th. Market is closed the Saturday after Thanksgiving, and then we resume in December on our winter market schedule (the 1st and 3rd Saturdays of the month). See below for the complete list of Winter Market dates. 

Vendor News
Pick yourself up, take yourself outside and join your community at the Hollywood Farmers Market this Saturday. There is no better place to make meaningful connections and start productive conversations than with the growers, makers, and eaters all around you. With over 40 vendors ready to greet, sample and tell you why what they have is the best, you can enjoy Saturday brunch, do your grocery shopping and get some crowd -sourced therapy all at the same time. 

See you Saturday at the market!
Vendor Profile: Nature's Wild Harvest
by Chelsea Harlan
The Oregon woods have their own kind of magic. Anyone who has wandered the forest alone knows this: the rustle of alder, poplar, and birch leaves, the chirping of thrushes and nuthatches; the scent of clover, stinging nettle, dogwood blooms, moss; the thorny tangle of blackberry bushes and the orange-grey gleam of crawdads in cold, clear creeks. I grew up on twenty-five acres of watershed land near Philomath and still find, after living for six years in the big city of Portland, that I'm most at peace when I'm rambling aimlessly through the trees. And although I grew up chomping on sorrel during my childhood ventures, I didn't fully realize the more practical but no less enchanting layer that exists beneath the picturesque one; that of the many edible plants, roots, and fungi that carpet the woods of the Pacific Northwest. Bill Cole, however, has made this aspect of the forest his life's calling.

Bill began Nature's Wild Harvest in 1998, and has been selling the wild mushrooms he forages for over thirty years. His company, based out of Vancouver, WA, sells wild and naturally-preserved foods from Washington and Oregon. All of his produce is either wild-foraged or organically grown in a sustainable manner, without the use of chemical pesticides or herbicides, and includes such items as mushrooms, berries, and various edible plants.

One of the first things Bill says to me is, "I sound like I'm from Alabama, but I'm a fifth generation Oregonian." In his pleasant drawl, I learn that mushroom picking is in the Cole family blood. His great-grandmother owned an 88-acre farm outside of Eugene, where he and his siblings grew up tending the farm's crops and foraging for wild mushrooms around the property. He knows the woods and he knows his mushrooms. His seven children were also raised knowing the woods; they helped Bill pick and sell mushrooms to wholesalers throughout the region for years, and still help with the business.  Bill describes his own role as being "the guy in the woods." 

Bill worked for the Port of Portland for thirteen years in the navigation division, dredging a pipeline for the Columbia River. It was hard, dangerous work, and he eventually moved on to open his own welding business, primarily repairing heavy 
equipment. About six years ago, he decided to turn what was first a lifelong hobby and then a side-business into his bread and butter. After many years at the Vancouver farmers market, he expanded into markets in Portland and the surrounding areas.  Bill likes being part of the market communities and sharing information about his passion with market-goers and other vendors. The market experience is almost entirely positive, almost all good times. 

What appeals to Bill most is foraging, what you can gather yourself out in the woods. He learns something new every year about wild foods, and uses this knowledge to diversify and expand his wares. Wild berry jams-perhaps thimbleberry, huckleberry, red currant, or black raspberry-are currently piqueing his interest, as well as camas root (an onion-like plant that was a staple for Native Oregonians) and devil's club shoots (spiny plants that grow near creeks, whose stems can be steamed and eaten like artichokes). 

On the day I visited, toward the end of the market, Bill had bags of wild nettles, boxes of unusual edible salad greens and flowers, jars of dried mushrooms, jars of wild berry jam, bottles of pure mushroom seasonings, and, to my delight, paper bags of sorrel. The fresh morels and huckleberries, his best sellers, were long gone. Bill sells over twenty-three different varieties of wild mushrooms;no two taste exactly alike. The Nature's Wild Harvest website,, contains a full listing of their products, as well as the seasons when they're available.

Nature's Wild Harvest is currently at several area farmers markets farmers markets, including Lloyd, St. John's, Woodstock, Milwaukee, and, of course, Hollywood. Bill also sells to small, local stores such as the Vancouver Food Co- op. Times can be lean on occasion, but it's worth it because Bill is doing what he loves best, with the people he loves most, and he'll be doing it until he can't anymore. "It's good to be outdoors," he says. I couldn't agree more.

(reprinted from 2012)
Entertainment & Events

Community Booths
Fort Vancouver Historical Site
Vendors at the Market this Saturday
  • Cardamon Hills Trading Company
  • Columbia River Fish Company
  • Cranberry Creek Farm
  • Dancing Light Ranch
  • Deck Family Farm
  • Fraga Farmstead Cheese
  • Gales Meadow Farm
  • Happy Harvest Farm
  • He Sells These Shells
  • Hot Mama Salsa
  • Ken & June's Hazelnuts
  • Kichana Peruvian Food
  • Kiyokawa Family Orchards
  • La Fountain Herbal
  • Linda Brand Crab
  • Mocha Roma's Coffee
  • Montiel's Cocina
  • Mt. Hood Organic Farms
  • Naked Acres Farm
  • Nature's Best Oregon Honey
  • Nature's Wild Harvest
  • Nossa Familia Coffee
  • Nourishment
  • Olympia Provisions
  • Peak Forest Fruit
  • Persephone Farm
  • Sacred Summit Herbal Elixirs & Chocolates
  • Scratch Meats
  • Starvation Alley Farms
  • Stoneboat Farm
  • Sun Gold Farm
  • Sweet Briar Farms
  • SweetHeart Bake Shop
  • Sweet Leaf Farm
  • The Hummus Stop
  • Thomas & Sons Distillery
  • Umi Organic
  • Winter Green Farm
Lloyd Farmers Market
Looking for a market to pick up some midweek groceries?

Tuesdays 10am-2pm
Year Round! for more information or to sign up for weekly updates

APR-SEP: Every Saturday, 8AM - 1PM
OCT - NOV: Every Saturday, 9AM - 1PM
DEC-MAR: 1st & 3rd Saturdays, 9AM - 1PM

NE Hancock Street between 44th and 45th Avenues (one block South of Sandy Blvd). In the Grocery Outlet parking lot.

For more information call (503) 709-7403, 
or  check us out online at .

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See you Saturday at the market!
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