An excerpt:
With expectation of massive pent-up consumer demand, manufacturers and retailers alike are building up inventories. While companies do not want to be caught off-guard as they were last year, over-producing and over-ordering are real risks. Exacerbating the problem are concerns that actual customer spending will not match up with expectations to spend. A mismatch would leave a glut of inventories in warehouses and shop floors.
Equally important is the possibility of a more rapid return to post-pandemic normalcy. If that happens, we may see a shift in consumer preferences from goods to experiences. During the past year, spending on goods rebounded to well above pre-pandemic trends, but spending on services is yet to fully recover (see chart in article). When spending on experiences and services rises, it could replace consumer demand for goods.
We don’t know which industries will recover first. We do know that this stage of the economic cycle will involve more differentiated results as some sectors do better than others and some previously-poor performers will look more attractive.