"Industry Spotlight"

Segah Yildirim
Segah  Yildirim graduated from the University of Florida in December of 2015. It was during his senior year that he learned about the NABOB Media Sales Institute (MSI) at the Atlanta University Center (AUC); he did his research, applied and was accepted. After graduating from the MSI the summer of 2016, Segah believes the MSI "blessed" him with numerous career opportunities from top tier companies in the media industry.
After a rigorous month of interviews he decided to accept an Associate Account Executive (AAE) position with Comcast Spotlight in Atlanta.   Segah  graduated from Comcast's 12-month sales training program in 8 months; and was promoted to a "full" Account Executive at Comcast Spotlight, in less than one year. In his new position, he continued to build connections and a steady book of business continually surpassing his sales quotas.

After completing his first year in media sales,  Segah  realized... "to be successful in local sales, one must be able to develop (and nurture) relationships, create a sense of permanence and become a part of the community". While having this epiphany, he noticed the company was opening a new location in his hometown of Miami Beach and quickly seized the opportunity to apply. To no surprise,  Segah  was offered the opportunity to join the Miami sales team (which he accepted) and is excited to begin building new relationships, in his second year in media sales.   Segah  said, "Although it was a bittersweet goodbye to my friends and business partners in Atlanta, I am now thrilled to call Miami Beach my home, workplace, and community for a long time to come." Keep an eye on  Segah ...he is an MSI "Rising Star".

Media "Learning" Series
On April 10th, 2018 at 2PM (EST) -  George "Geo" CookDirector of Operations, K104 Dallas, TX  will host the Programming Webinar... 

"H/R Matters....They Really Matter... "

Contact knickens@nabob.org 
to register by April 9th, 2018. This series is free for NABOB member stations and MSI graduates. 
"NABOB Highlights"
"2018 Public Service Initiative"
"2018 NABOB Fall Management Conference"


42nd NABOB 
Fall Management Conference 

JW Marriott Washington, DC

OCTOBER 4 - 5, 2018 

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"NABOB Media Sales Institute"
In 2016, The  NABOB Telecommunications Education and Management Foundation partnered with PSP to launch the  first MSI open to  Military Personnel (Post 9/11), Career Changers and Recent College Graduates.

The NABOB Media Sales Institute (MSI) at the Atlanta University Center (AUC)
partners with: Clark Atlanta University, Morehouse College and Spelman College.
Visit  www.themsi.net

The Media Sales Institute (MSI) program was developed in 1999 by Personal Selling Principles, LLC (PSP) in Beltsville, MD and launched at Howard University, Washington, DC in 2000. The curriculum was designed for recent college graduates interested in pursuing a career in media sales. Since inception, the MSI has expanded to four other institutions of higher learning with an enhanced curriculum.  

The Next MSI is ... June 4 - 14, 2018
"Career Connections"
Opportunity to Recruit From the MSI 

NABOB members are eligible to attend, recruit and hire for entry level and mid-level media sales positions.  The next recruitment dates are June 12th and 13th, 2018.  For more information visit the www.themsi.net

NABOB   members can also submit current media sales openings with company logo to
be featured for up to 60 days.  For more information contact PSP 1, at 301-595-1871.


Associated AE
All Locations  

Sales Account Executive
Entertainment - Charlotte, N.C.

Davis Broadcasting, Inc.
Account Manager - Atlanta, Georgia
"Moments  In Media"

Featured story provided by The Radio Advertising Bureau

The RAB/Borrell Associates report, "Benchmarking: Local Radio Stations' Online Revenues," shows that local digital revenue grew 13.4% in 2017, to a total of $700 million, with the average market cluster generating $1.1 million....

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Featured story provided by the Television Advertising Bureau

The commission is required to solicit input per the Paperwork Reduction Act, which charges the Office of Management and Budget with insuring the benefits of the additional reporting requirements of a new reg outweigh the costs.

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How Specialized Cable Networks Deliver Passionate Audiences and Value to Advertisers.


CBS is planning to "double down" on its over-the-top original programming strategy in a bid to more effectively compete against the likes of Netflix and Hulu.


NNPA will honor Senator Kamala Harris (D-Calif.) with the 2018 Newsmaker of the Year Award during the NNPA's 2018 Black Press Week.

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Stay Tuned for the April Edition of The MSI Connect ©