"Industry Spotlight"

2018 MSI Graduates

The National Association of Black-Owned Broadcasters Telecommunications and Educational Foundation (NABOB) and PSP 1 had 16 candidates successfully complete the Media Sales Institute at the AUC this past June and have made a commitment for the 2019 MSI program and beyond. The Media Sales Institute (MSI) is an intense ten-day program designed to prepare college graduates, career changers and military personnel (Post 9/11) for a career in media sales. Personal Selling Principles (PSP) is the developer of the MSI and serves as the facilitator at the AUC.

The candidates, who are women and people of color, hailed from 10 colleges, universities, alumni and alumnae associations. Twenty-two Media recruiters sat in on the final two days of the program to view real world avails (presentations) given by the candidates and conducted one-on-one meet and greets. As a result, each of the participants is in negotiations for entry-level job opportunities with these companies. It was announced that NABOB and PSP 1 will renew the Media Sales Institute at the AUC for an additional seven years in order to build a sustainable pipeline for both, the AUC participants and the media sales industry. Funding for the initiative will be provided by NABOB, PSP and other Media Sponsors.

Dr. Cassandra Wells, Director of Marketing and Sales at Morehouse College, who host the MSI (at Morehouse College), was pleased with the institute and credited Jeffrey and Dana Myers from Personal Selling Principles (the facilitators) with "the institute's success." "We are proud to be a sponsor of the MSI program at Morehouse College. The commitment of the presenters, combined with Personal Selling Principles' efforts has prepared these candidates for successful careers in media sales."

The program received enthusiastic comments about the candidates and the program from the recruiters, which made it clear that NABOB and PSP have done a service to the candidates and to the industry by cosponsoring the MSI.

"NABOB Media Sales Institute"
Congratulations MSI 2018
A day in the office at "11Alive", TV

The Next MSI at the AUC is June 3-13, 2019
"Career Connections"
2018 MSI Recruiting Companies...

Thank You!

NABOB members and MSI Sponsors were eligible to attend, recruit and hire for entry and mid-level media sales positions, in their AD Sales departments.  For next year's recruitment information contact PSP at 301-595-1871 or dana@pspconsulting.net

NABOB members and MSI Sponsors are also eligible to submit current media sales openings, throughout the year. For more information contact  PSP at  301-595-1871.
Media "Learning" Series
On August 14, 2018 at 2PM (EST) - Jim Winston, President of NABOB will host next month's Webinar. 


"What NABOB has accomplished For You and Your Station This Year"

Contact knickens@nabob.org to register by 5 p.m. on August 13, 2018.  This series is free for NABOB member stations and MSI graduates.
"NABOB Highlights"
"2018 Public Service Initiative"

Thanks to our participating
NABOB Members
Carter Broadcasting Group - MO
Davis Broadcasting - GA 
Glory Communications - SC
New Perspective Media - SC


"42nd NABOB 
Fall Management Conference" 
JW Marriott Washington, DC

OCTOBER 4 - 5, 2018 


Follow Us For Updates

Like us on Facebook
    View on Instagram
"Moments In Media"

Featured story provided by The Radio Advertising Bureau

On May 29, Starbucks closed over 8,000 company-owned stores for anti-bias training.  This closing was prompted by a racial-bias incident which took place in April.  Since that time...


Featured story provided by the Television Advertising Bureau

Stations will lose out on the best opportunities for future growth unless they become more competitive with digital media rivals.




So called "cable-keepers" -- consumers who still pay for and watch TV through a traditional, linear pay-TV subscription -- remain a significant chunk of the U.S. population. According to comScore's recent "State of OTT" report...


Video streaming services dramatically increased national TV advertising spending for the first six months of 2018 -- due to highly viewed sports programming, such as the Winter Olympics.


If history has proven one thing, it's that when Reverend Jesse L. Jackson speaks, the nation tends to always listen. 


Stay Tuned For The August Edition of... 

The MSI Connect ©