July 2020
  

We hope you're enjoying your summer. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. 

We're also serving up helpful tips on delivering more valuable product integration, a simple recipe for business requirements, positioning and product demos.

Enjoy our July issue.






High Octane Product Management Blog
  • The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?
  • Integrated Products or Integrated Workflows: What Your Customers Really Want
  • Just-In-Time Learning For Product Managers & Product Marketers: Will It Fly? 
The Product Management Playbook
  • 4 Steps to Creating Business Requirements That Improve Marketing & Sales Proficiency
     
In the Trenches FAQs
  • Better Web Demos: Use These 3 Tactics
The Product Management & Product Marketing Career Ladder
  • Are You Ready to Take the Next Step?
High Octane Product Management Blog
 
The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

B2B technology companies today bear little if any resemblance to those of the mid to late 90's, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago.

Integrated Products or Integrated Workflows: What Your Customers Really Want 

Your customers don't care about integrated products as much as you think, but you'd never know it. Years ago, I was facilitating a customer advisory board for one of my clients...

Just-In-Time Learning For Product Managers & Product Marketers: Will It Fly? 

Just-in-time learning is not a new concept. But the COVID-19 pandemic and social distancing restrictions have pushed a lot of organizations into wider adoption.

Will it displace traditional instructor-led training for product management and product marketing teams?

Product Management Playbook

In the Trenches FAQs

What are some tactics for better web demos that keep the audience more engaged?
Product Management & Marketing Career Ladder
Are You Ready for the Next Step?

For those with 3-5 years of experience, you've probably mastered the fundamentals of managing and marketing individual products.

If you're ready to take the next step up the career ladder, consider diving into advanced portfolio product management and marketing skills for B2B.

Portfolio Product Management is a set of business practices that drive the collective priorities and positioning of all products based on customer outcomes with the highest "measurable value."

They eliminate silos and competing priorities and keep everyone focused on building, marketing, selling and delivering solutions that produce customer outcomes with the greatest strategic value.

You can learn these advanced practices anytime or anywhere with Product Management University On-Demand. 13 video lessons that take you from market analysis through launch, complete with B2B examples, hands-on exercises, and templates.

1-month subscriptions start at $99 and include the industry's only Portfolio Product Management & Marketing Certification.

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