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Validating New
Menu Strategies
Typical Validation Approach
After developing a range of menuboard designs, many brands pick their single “favorite” menuboard design execution and go straight into an actual store test. This approach involves a high degree of subjectivity, production and installation costs, as well as an investment in time (it typically takes 8-12 weeks to get a reliable read on whether the new menuboard outperforms the current menuboard).
Here's a Faster, Less Costly, and Better Approach to Validate Menu Performance
After strategic menuboard design alternatives have been created in pre-finished form, we conduct online quantitative consumer research with hundreds of customers to evaluate not just one but several menuboard design strategies against the current menuboard (which serves as the control). Within just a few weeks, the research findings confirm the best strategy to implement in stores. There’s no need to guesstimate who the winner will be. Your customers will tell you.
If you would like to discuss the optimization of your menu communications, please contact Tom Cook, Principal, King-Casey at
+1 (203) 571-1776. Or you can email tcook@king-casey.com.
Be sure to visit our website at king-casey.com
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