As part of a sister city initiative between Pereira and Miami-Dade, the ITC in close collaboration with the Greater Miami Convention and Visitors Bureau (GMCVB), ProColombia, Pereira Convention Bureau, Miami-Dade Aviation Department, American Airlines and the Colombian American Chamber of Commerce organized a two-day market destination event on April 14th and 15th to promote each other’s destination.
Over 200 people including travel agents and wholesalers received an overview of the respective markets and were updated on the recently established air route service between Miami and Pereira by American Airlines.
ITC’s Board member Olga Ramudo noted that the promotion of tourism was included in the Sister City agreement with Pereira which was signed in 2002. Ms. Ramudo thanked all the agencies involved for their support and extended an invitation to all participants to attend the World Travel Expo Conference scheduled to take place in Miami on May 3rd-5th, 2022.
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