CTAs: HOW ARE YOU LEADING SHOPPERS DOWN THE PATH TO PURCHASE? | |
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Call to Action buttons are one of the most critical components of your website experience as they can either help lead a customer through a seamless online purchase process or lead them to confusion. Our partners at Upstart Auto Retail recently conducted a CTA analysis and have provided an overview of their findings.
Based on these insights, Upstart Auto Retail believes that adopting a holistic digital retail strategy is fundamental for success. Once that’s in place, they recommend using a branded CTA. Dealers should work closely with their chosen provider and performance manager to track ongoing performance, adjust any messaging, update strategy and assess ongoing results.
The Four Categories for CTAs
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Category 1: Mentions an Online Transaction
For retailers who use the “Shop Online” CTA, these are the top performing examples:
• Buy From Home
• Buy Online
• Buy Now
• Shop Online Now
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Category 2: Mentions Words Like Payments and Price
Retailers who use “Payment/Price” CTAs outperform both the “Shop Online” and “Build Deal” verbiage. Example CTAs include:
• Get Best Price / Get Our Best Price
• Customize My Payment
• See Payment Options
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Category 3: Mentions Customizing a Deal Structure
The “Build Deal” CTA is the lowest performing out of the categories. Upstart Auto Retail recommends moving retailers away from verbiage that would imply building the deal.
Sample CTAs include:
• Build Deal Online
• Start My Deal
• Build Your Deal/Build My Deal
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Category 4: Focuses on a Retailer-Branded Experience
Retailers who use branded CTAs see the best performance out of all the categories.
Upstart’s analysis shows that retailers who have a customer-branded CTA are very focused on digital retailing and have adopted a full digital retailing strategy.
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We invite you to check out replays of events hosted recently by HDS providers. | |
Marchex Spotlight Kick Off
Spotlight makes it easier for you to track call handling performance and improve results. The new platform features a revised user experience, including a top-line data summary so you can quickly view key observations and identify problem areas.
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Haven’t connected your HDS Enterprise Call Tracking lines yet? Click here to complete the onboarding process. | | |
Dealers who are utilizing the Marchex Speech Analytics dashboard need to request new Spotlight user logins. | |
Website Merchandising 101 hosted by Stream Companies
How often do you improve your website? From auditing your current state, covering your bases and creative ways to stand out and elevate your website presence, this webinar will arm you with the checklists and strategies to hit the ground running and enhance your website.
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5 Ways to Leverage Credit Pre-qualifications to Drive More Opportunities hosted by Dealer eProcess
In the competitive world of auto sales, understanding how to leverage credit pre-qualifications is crucial for maximizing your dealership’s success. Seasoned expert Ken Luna shares powerful strategies to harness credit pre-qualifications effectively and help you open doors to new sales opportunities.
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GA4 Review For Your Dealership: Maximizing Data-Driven Marketing Decisions hosted by L2T Media
Unlock the potential of Google Analytics 4 for your dealership. Explore the dashboard, key metrics, event tracking, new KPIs and updated event types. Gain valuable insights into traffic acquisition and real-world applications.
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Q4 Digital Advertising Promotion | |
Looking for Digital Advertising promotions through Honda Digital Solutions? If you are currently not enrolled in an on-program Dig Ad solution, now is the time to take advantage of these end-of-year opportunities from Dealer eProcess or Stream Companies. | |
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December Service Package Savings
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Start Date: December 1
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End Date: December 31
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Eligible Products: LX, Sport and Touring packages
- New customers only
Promo Campaign Options
- Sign up for 6 months, receive complimentary 7th month
- Sign up for 12 months, receive complimentary 13th and 14th months
- Up to $11,998 in savings if you enroll in the highest-level package (Touring)
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End-of-Year Amazon Video Ads
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Start Date: December 1
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End Date: December 31
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Eligible Product: Video Advertising powered by Amazon
- New customers only
Promo Campaign Options
- Spend $6,000, get 25% more impressions for free, plus free video and display creative
- Spend $4,000, get free video and display creative
- Spend $3,000, get 25,000 free impressions
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Q4 Digital Retailing Promotion | |
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We are excited to offer a promotion to new dealers on the Digital Retailing program through HDS. If you are currently not enrolled in an on-program Digital Retailing tool, now is the time to take advantage of this opportunity.
Eight HDS Digital Retailing providers offer 2 MONTHS FREE for new dealer enrollments. Participating dealers include Dealer.com, Dealer eProcess, Dealer Inspire, Team Velocity, Gubagoo, Darwin, CarNow and Upstart.
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Questions?
Contact the HDS VIP Support Team at (855) 550-0085 or by email at info@hondadigitaldealer.com
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• Dealers switching from one approved provider to another are NOT eligible.
• Dealers must stay enrolled with provider for 6 months minimum before cancelling, as the 2 months of free services will be months 5 and 6.
• Promotion runs Oct. 3 – Jan. 2, 2024. Enrollments will be accepted until Jan. 2. Starting Jan. 3, no new enrollments will be eligible as the enrollment period will be closed.
• Dealers must activate by Feb. 10, in order to receive both months free, as the months of complimentary services will be June and July.
• Dealers must have an active website on-program prior to Feb. 10 to receive the full services or may forfeit one or both months of free services.
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3 REPUTATION MANAGEMENT TIPS FOR THE CURRENT MARKET | |
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Ensure that your current reputation management strategy not only turns motivated
prospects in your market into new leads but also allows for the generation of reviews. By
employing a modern approach, dealerships can stand out from their competition, driving
new leads and capturing these conversations in a centralized inbox. This streamlined
process not only converts leads into paying customers but also facilitates the continuous
cycle of customer acquisition and retention through an automated workflow.
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Gather Reviews for Your Sales, Service and Parts Locations
Dealers should create a separate Google Business Profile for their sales, service and parts locations. Driving reviews to these separate pages that are specific to the unique service provided will ensure that prospective customers contact you when making their next sales or fixed ops buying decision.
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Automate Review Invites After a “Trigger Event”
Automate review requests based on a trigger (car sale or service completion) from your DMS or CRM. This will ensure you convert requests to reviews at the highest percentage, while also removing the manual effort from the equation.
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Use AI to Respond to 100% of Your Reviews
75% of all clicks go to the top 3-5 search results, and Google’s algorithm considers the following review metrics when prioritizing business in their searches: Overall Star Rating, Quality of Reviews, Quantity of Reviews, Frequency of Reviews and Business Review Response. Responding to reviews in a unique and efficient manner can be extremely time consuming, but think about using AI suggested responses to drastically improve this process. Take control of your online reputation with AI powered review responses.
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HDS TEAM SPOTLIGHT: LANDON VANCE
Landon Vance has 12 years in the auto industry working in digital marketing the entire time. He spent the first five years helping a midsized dealer group transition from traditional marketing to digital. After spending time in the vendor world, he has spent the last four years as a digital consultant for multiple OEM brands. Landon loves in-person, face-to-face interactions with dealership staff and aims to help them grow their businesses and digital knowledge.
Landon lives in St. Augustine, Florida, with his wife and three sons ages 16, 13 and 10. He volunteers as an assistant track and field coach for the local high school and is the announcer for the schools sporting events. Contact Landon at Landon.Vance@jdpa.com.
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REPUTATION TOP PERFORMERS
Congratulations to the following dealers who achieved the highest scores in October.
Industry average: 663 / Best in class: 966
Cawood Honda – 939
Lundgren Honda of Greenfield – 906
West Herr Honda – 906
Sullivan Honda – 905
Airport Honda – 904
Stevenson-Hendrick Honda Wilmington – 904
Valley Honda – 903
D'ELLA Honda of Glens Falls – 902
Honda of Concord – 901
Crown Honda – 900
*Consecutive month leaders are denoted in bold
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CALL TRACKING TOP PERFORMERS
Congratulations to the Top 10 dealers who had the lowest percent of failed calls in October.
National average: 12.4%
Bosak Honda – 5%
Bob Lindsay Honda – 5%
Vern Eide Honda – 6%
Flow Honda of Charlottesville – 7%
Gerald Honda of Countryside – 7%
Community Honda of Orland Park – 7%
Johnson City Honda – 7%
Rapids Honda – 7%
Mike Maroone Honda – 8%
Lee's Summit Honda – 8%
*Consecutive month leaders are denoted in bold
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