Town launches municipal brand

On Sept. 1, the Town of Wasaga Beach officially launched its new municipal brand.

“This is an exciting day for our town. Our new brand highlights the natural beauty of our great community and provides a fresh new look. By solidifying a common vision, identity, and image, the town can better communicate and market itself. This is important in a world with so many competing messages,” Mayor Nina Bifolchi said.

The town started its rebranding exercise last year and council approved the new brand in July.

Our new icon is a free-flowing representation of our unique geography, as well as our open and friendly community. Water and green spaces enclose the shoreline, and together the shapes create the town’s initials W and B.

The colours are fresh and organic. As a whole, our icon is distinctly Wasaga Beach.

Our new tagline is ‘All in’ and this speaks to our great amenities, aspirations, and passion for where we live.

In celebration of our branding launch, we have installed a new billboard on town-owned land at the main beachfront. In addition, we have erected new street banners throughout the community. We are also introducing the brand on our website and social media platforms. 

Over the next year, the town will fully implement the brand. This will include using it on our vehicles, buildings, and elsewhere.

For more information on the brand, please see our Q&A.

See the Visual Identity Guidelines.

Hootenanny returns Oct. 8

Our annual Hootenanny fall festival returns Saturday, Oct. 8, 2022.

“It’s great that once again we can welcome residents and visitors to this fun-filled event,” Mayor Nina Bifolchi said. “I invite everyone in our community to take part in the many exciting activities planned for the special day.”

Hootenanny events are at the Wasaga Beach RecPlex, 1724 Mosley St., and run from 1 p.m. to 8 p.m.

The fun includes a petting zoo and pony rides, axe throwing, wagon rides, a mechanical bull, live music, stilt walkers, a vendors market, a dog parade, as well as a firefighter truck pull, plus much more. 

“We’ve got something for everyone. It’s really going to be a terrific day for making memories with family and friends,” events and marketing assistant Chelsea Riddell said.

Admittance costs $3 each person or $10 per family. Payment is required upon arrival at the Recplex entrance.

For full details, visit our Hootenanny webpage.

ADOPT-A-ROAD Our annual Adopt-a-Road clean-up returns Oct.15.

Adopt-a-Road takes place Oct.15

Adopt-a-Road is Saturday. Oct. 15, 2022.

Help us clean up local roads.

Designated yellow bags are available at Wasaga Beach Castle Building Centre, Town Hall, the RecPlex, or Public Works.

Designated bags can be left at the roadside by noon on Saturday, Oct. 15 and Public Works will retrieve them.

Join us for coffee and hot chocolate at the Youth Centre after the clean-up. 3 p.m. to 5 p.m.

Interested in serving on one of our advisory committees?

Learn more about the various committees and how you can apply.

Our 2022/2023 Special Events survey is now open on Let's Talk Wasaga Beach, our community engagement site.

BRAVERY We had a special presentation Sept. 21! Resident Vic Stevens was recognized with a certificate for saving a 15-year-old female on Nottawasaga Bay. On Sept. 10, a teen was on a raft that was being blown away from land by an offshore breeze. Stevens used a kayak to reach the person and bring them to shore. Isaac Corbin, 11, Stevens's grandson, was also recognized for his efforts assisting with the rescue. Mayor Nina Bifolchi and Deputy Fire Chief Craig Williams recognized Stevens and his grandson for their efforts and thanked them for their bravery. Later the same day, local firefighters rescued three people involved in a similar incident.

REMEMBERING MAYOR BORTHWICK  It was a great morning at Mills Park outside town hall Sept. 21. BEACH BUILDERS Home Hardware was here, along with Grade 7 students from Birchview Dunes Elementary School, plus Tree Canada representatives and Town of Wasaga Beach staff, planting 13 new trees in memory of former mayor Walter Borthwick, who passed away in January. The event coincided with National Tree Day. Thanks to Tree Canada, Home Hardware corporate, and Beach Builders for making today possible. The students did a great job, too. It was great to have representatives of the Borthwick family here as well, including Mrs. Elaine Borthwick, Walter's wife. Mayor Nina Bifolchi was also on hand and gave students a tour of the council chamber. In the last 12 years, Beach Builders and community partners have planted 500 trees in the community.

GRAND OPENING On Sept. 24, members of council welcomed Booster Juice to Wasaga Beach. Booster Juice is at 1295 Mosley St. Thank you for investing in our community. Learn more about the business here: https://www.boosterjuice.com

BIRTHDAY On Sept. 24, on behalf of council and staff, Mayor Nina Bifolchi presented local resident Sandra Pollen with a certificate in recognition of her 80th birthday. Congratulations Sandra and best wishes.

RETIREMENT On Sept. 28, members of council and staff gathered at the Public Works building to celebrate the retirement of Giuliano Duni, our manager of beachfront properties and fleet. Duni has worked for the town for 27 years. For several years, he served as our operations manager in the Public Works Department. Duni is well respected within the organization and throughout the community. He will be greatly missed. Best of luck on the next phase of life, Giuliano!

EVERY CHILD MATTERS On Sept. 29 we hosted an 'Every Child Matters' flag raising ceremony and proclamation reading at the RecPlex in recognition of the National Day for Truth and Reconciliation on Sept. 30. We also unveiled our Every Child Matters commemorative carving, created by Jake Rhodes of Artistry in Wood. Randy Adamson of Adamson Tree Experts was also present. He provided arbor services preparing the tree for carving. Thank you to everyone who joined us for this very special and important event. Read the related proclamation: https://bit.ly/3Rwj46Y

Voting in the municipal election?

Here are some things you should know.

• Our Voter Assistance Help Line is 705-408-1787
• You can also e-mail us if you need assistance. E-mail: [email protected]
• Internet access and voter assistance is available at town hall during business hours (there is limited assistance during advanced voting days and Election Day).
• Don’t have a voter information letter? Voter registration can be done in person or online at www.wasagabeach.com/election
• Having trouble accessing the voting website? It may be your browser or how you type in the information. Make sure you use the address bar at the top of your browser to type the address found in your voter letter. Do not use Google or other search engines to find the website.
• If you are still having trouble, it could be cookies or browsing history. Try Incognito mode, which is a private browsing setting. In Chrome, for example, when you have a window open, Cntrl+Shift+n will put you in this mode. Type in the website address in the bar at top.

Visit our election information page to learn more.