Volume 80
October 6, 2021
Snapshots, For the Better
  • 18 Issues
  • Networking Effects
  • Suffer in Silence
  • HH Aid
  • Eyes and Ears
  • Easy as 1-2-3
Greetings!

Our compendium on Senior Living Community (SLC) growth plans, spanning June 9, 2021, to date, presents a formidable array of resident-centric and educational pathways. With Practice Growth Insights (PGI) documenting agile strategies and pragmatic tactics, 18 issues (including this one) have detailed SLC Peak Performance initiatives that are high-integrity and well-intended. By examining this resourceful narrative, you will discover systematic catalysts to Outsmart not Outspend competition for years to come. 
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Forging productive alliances with SLC decision makers, residents and staff, then bolstered by Hearing Health Ambassadors, will augment whole person care connections with other ancillary professionals. As Networking Effects highlighted:
“Especially with the pandemic’s negative impact on small businesses, sticking together is wise. While online resellers thrive from stay-at-home trends, they do not deliver personalized care, expert advice or importantly, compassion. Being a locally owned and operated practice is driven by authentic guiding principles, not fads.

“As we explore transformative ways to propel Networking Effects, they may be defined as, “any situation in which the value of a product, service, or platform depends on the number of buyers, sellers, or users who leverage it. Typically, the greater the number of buyers, sellers, or users, the greater the network effect — and the greater the value created by the offering.”
To this point, our SLC lens has focused on those fully ambulatory. Among independent and assisted living cohorts, many with limited mobility, are frustrated by inability to leave living spaces. In close quarters, they may feel lonely and have difficulty hearing the television, phone or knocks on the door. When they privately suffer in silence, it is crucial we discover those chronically requiring help. Beyond family members and SLC staff, who can conveniently assess hearing care needs?
Aid is a little word with big meaning. While naturally thinking of hearing aids, we can also define as to help, assist or support someone, in achieving specified goals. By definition, Home Healthcare (HH) aides provide personal support in SLC abodes. When doing so, effective communication is integral and chair or bedside, it is evident who:

  • can hear well
  • struggles to hear and understand

By watching how residents navigate daily surroundings and hazards, they see who is

  • steady on their feet
  • at greater risk of falling 

Truly, HH aides are ideally positioned to be your eyes and ears.
“It takes many good deeds to build a good reputation,
and only one bad one to lose it.”
—Benjamin Franklin
With approximately 12,000 HH agencies in the U.S., which are the most reputable? To start, these large entities have local affiliates nationwide.
To identify these or others within SLC’s you serve, ask resident or wellness directors and Hearing Health Ambassadors (HHA) which highly regarded HH aides are already in place. HH aides attempting to communicate with hearing-challenged clients will appreciate your sound advice and personalized solutions. In fact, plans of care are better coordinated when patients’ goals are shared.

When Networking Effects thrive, all involved should benefit!
As discussions with HH agencies advance, primary concerns may include “additional” time involved and skepticism about aptitudes to perform necessary tasks. In response, we describe how enhanced hearing acuity may save time, while improving understanding of and adherence to verbal instructions. To facilitate accurate assessments and timely referrals, our Easy as 1-2-3 process instills confidence:
  1. Look & Listen – Identify residents in need of compassionate hearing care.
  2. We Share, We Care – Deliver timely quality of life assessments to family members and trusted experts.
  3. Follow Up & Follow Through – Promote whole person care as an observant advocate for residents in need.

Further, this explanatory visual shows how, with Best Practices implementation, In Home, In Touch referrals logically flow.
As our Outside-In practice growth journey continues, next we employ B2B methods which demonstrate Healthy Hearing is Good for Business. Please clock in then.
Bruce Essman
CEO
High Definition Impressions (HDI)



314.276.7392
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