The New Rutgers R Logo is Now Available!

The new Rutgers R logo is available for your use!

University Communications and Marketing (UCM) has released the new brand logo for all chancellor-level units and schools. You can begin using the new Rutgers R visual identity system for all your communications and promotional items.

New Identity Guidelines Available

The university has an established visual identity program that has been updated for the new brand. The new Rutgers Visual Identity System User Guide and Quick Guide provide direction on how to use the Rutgers R in communications, marketing, and merchandise applications. These guides outline allowable colors, signature style options, and resources available to help you apply the Rutgers R on your materials.

RWJMS Logo, Digital Templates and E-Stationery

The Office of Communications and Public Affairs has created a shared folder that includes the new Rutgers R logo and downloadable templates for PowerPoint, letterhead, and video conferencing backgrounds, incorporating the new Rutgers R logo.

Rutgers R for Your Unit

You can now request a Rutgers R signature for your department, division, program, center or institute. A signature is the styled text of your unit’s name that aligns to the right of or underneath the Rutgers R. Once you submit a new signature request, it will be reviewed by the Office of Communications and Public Affairs at the medical school, and then by University Communications and Marketing. Upon approval, signature graphic files will be created and emailed to you for use. Those files also will be archived and available through the signature search function. Please be sure to search before requesting a new signature.

Business Cards and Swag

UCM has collaborated with Rutgers' preferred vendors for printed stationery and branded items to make sure these purchasing portals reflect the new logos. You can order Rutgers R business cards and printed stationery using RU Marketplace through the Dupli punchout.

For easy use on orders of promotional items, newly created unit signatures will automatically be sent to swag.rutgers.edu for addition to the portal’s logo library.

Where Can I Learn More?

UCM is hosting three virtual information sessions to explain the new visual identity system. Learn how to use the Rutgers R logo and find out what resources are available. Please sign up for one of the following Zoom sessions to ask questions and learn more:

• Wednesday, Feb. 7 at 3 p.m. – register now

• Thursday, Feb. 8 at 12:30 p.m. – register now

How Can I Get Help?

Stay up-to-date with the latest Rutgers R resources and read the related Q&A at communications.rutgers.edu. All resources and details about using the Rutgers R will be posted by UCM on this website.

For specific questions about Robert Wood Johnson Medical School logos, please contact the Office of Communications and Public Affairs. You also can email UCM with questions at contactus@ucm.rutgers.edu.