Let's Go There - Travel South USA is proud to join 75 like-minded companies and organizations across the U.S. to support the Let’s Go There Coalition. The coalition formed when the U.S. Travel Association rallied all segments of America’s travel industry to prepare health and safety travel guidance to combat the spread of COVID-19. The Let’s Go There campaign’s mission follows the safety messages with the next step, and encourages Americans to dream about and plan a domestic travel experience when it is safe to do so.
“Thanks to the U.S. Travel Association’s leadership, we can align with a campaign to get our industry back up on its feet and play a role in the recovery of America’s travel industry,” shared Travel South USA’s President and CEO, Liz Bittner.
Travel South USA and state tourism offices have been part of the group providing feedback and guidance on the development of strategies, partnerships, and financial support. Ms. Bittner is serving her second term as an At-Large member of the U.S. Travel Association Board of Directors, elected in 2017 and again in 2019.
Set to launch September 8, 2020, the campaign includes three workstreams, paid media, earned media, and owned media/travel trade. We are asking for grassroots support of this call to action, using any and all channels available. Use the logo, share, retweet, and write op-eds. Let’s get some optimism back and start planning to travel in the South again — safely!
Look for more in the coming weeks as we move toward recovery and rebound of the billion-dollar industry we love!
