Marketing committee members at insurance defense law firms can utilize this “Panel Counsel Marketing Checklist” as part of their 2020 business development planning.
ABC – Always Be Communicating with Clients!
Current accounts represent 100 percent of your revenue base, so staying in touch with your existing clients is an essential form of client retention. A monthly e-newsletter is an easy way to stay top-of-mind with the carriers and companies that send you business.
Articles in your monthly e-newsletter can include legal alerts, favorable case outcomes, attorney awards or recognition, community activities, and staffing news.
Stay Current on Staffing News. Changes to the attorney roster—new hires, departures, speaking engagements, and awards—all have implications for the firm’s website and marketing materials. Plan in advance to keep everything current.
Plan Your Conferences and Events.
Maintain an on-going calendar of activities scheduled for 12 months out, so that you can anticipate the investment, time and planning requirements to maximize your impact. See the article below to access the
2020 insurance defense conference calendar
This is just the beginning! Other "must have" marketing initiatives include:
- Expand your online visibility with LinkedIn
- Create and maintain your target list
- Update your pipeline report
- Maintain your referral sources
- Manage your marketing materials
- Keep an eye on competitors