How to Get on an Insurance Panel in 2021
Experienced rainmakers at insurance defense law firms are finding that the old ways of attracting clients—word of mouth, conferences, in-person speaking engagements—are less available due to the pandemic.

Digital marketing is the answer to the question: “How to Get on an Insurance Panel in 2021.” Here are five basic steps to help you focus your business development efforts. Click on the link to read the full article, "How to Get on an Insurance Panel in 2021."

#1. Lead Generation for Business Development

Compiling a list of 10-20 specific carriers and self-insured entities that you want to target in 2021 will help to focus your business development efforts. Also be sure to brush up your marketing materials. An attractive firm resume in electronic format can be emailed to a prospect to introduce your firm or practice group.

#2. Marketing Communications for Client Retention

Current clients represent 100% of your revenue base, so don't overlook the need to stay top-of-mind with clients and stand apart from competitors. A monthly e-newsletter serves as the foundation for a powerful client communications campaign. 

#3. Website Marketing

Your law firm website serves as a foundation for all your business development efforts, whether in the form of digital marketing or in-person networking. Post a new item to your website at least once a month, and once a week is even better! Make sure your attorney bio pages are up-to-date.

#4. LinkedIn Social Media Marketing

LinkedIn represents a golden opportunity for law firms and individual attorneys to promote their practice in a proactive yet professional manner. It’s also free and easy to use.

#5. Continuing Education Webinars

Offering a continuing education (CE) seminar for licensed claims adjusters remains an ideal way to retain current clients and attract new prospects. The opportunity for person-to-person interaction (even digitally) in this educational, non-sales format facilitates longer term relationships.

Overall, we recommend an “ABC” approach to panel counsel business development … “Always be Communicating!”

Contact Margaret Grisdela at 1-866-417-7025 or via email to discuss a marketing campaign for your law firm. Click on the link to read the full article, "How to Get on an Insurance Panel in 2021."
Insuretech News RoundUp for Panelists
Insurtech, short for insurance technology, is a fast-growing digital trend that applies technology innovation to insurance processes. As automation use accelerates in the property and casualty (P&C) insurance industry, insurance defense law firms will want to stay current on insurtech panel counsel news that can affect their client relationships and workflow management. Below are some recent news announcements.

  • The Hartford is working with technology company Tractable to use artificial intelligence in analyzing U.S. auto insurance claims. The goal is to process claims as quickly as possible for policyholders. 

  • CCC Information Services Inc. announced a $7 billion public offering in conjunction with Dragoneer Growth Opportunities Corp. CCC processes 16 million auto damage claims annually, according to the company. Processing time has been reduced by up to six days, and appraiser productivity has increased by 25 percent.

  • Sompo International announced a long-term partnership with Flock, a UK insurtech company. The partnership will focus on the insurance market for unmanned aviation uses, including drone cargo deliveries, flying taxi passenger flights, and drone swarm shows. 

  • LegalMation, a California-based artificial intelligence technology company developed by lawyers for lawyers, recently launched a Georgia version of its lawsuit analyzer for employment and torts cases. 

  • Metromile, Inc., a pay-per-mile car insurance company, is in the process of going public through a reverse merger with INSU Acquisition Corp. II, a publicly traded special purpose acquisition company.

  • USAA and Google Cloud have been working together since 2019 to develop machine learning models that use digital images to automate vehicle damage estimates. 

Click on the link to read the full article, Insuretech Panel Counsel News. Contact Margaret Grisdela at 866-417-7025 or by email to learn more.
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The Panelist: Marketing Best Practices
We’ve helped more than 200 insurance defense law firms in 40 states with marketing and business development campaigns. If you are looking for ideas to manage and protect your defense practice in 2021, read the articles above and let's schedule a call to talk about how you can stay in touch with clients during the COVID-19 pandemic.
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Margaret Grisdela

We’ve helped more than 200 insurance defense law firms in 40 states launch business development campaigns. We make it our business to identify who you need to contact at insurance companies, corporations, and municipalities to be considered as outside defense counsel. Contact us to discuss a marketing campaign.