The Pasadena Pulse
A Special Edition with Exciting News for
the Pasadena Business Community.
Dear friends, colleagues and community partners,

Pasadena EDC is excited to announce the launch of the Pasadena Loves Local Campaign in partnership with the City of Pasadena and the Pasadena Chamber of Commerce.

As Pasadena works toward the rebuilding phase from the COVID-19 pandemic, it is imperative for us to work collectively to support those who serve our community. The overall goal for the campaign is to encourage residents and business owners to invest in Pasadena and support our local businesses.

Additionally, one of the main components for the campaign includes the launch of the Pasadena Cares Financial Assistance Grant Program, designed to provide financial relief to the most vulnerable businesses who maintain operations in the City of Pasadena.

Grants will be awarded in the amount of $1,000.00 through a lottery process set to take place in two phases. A total of $250,000.00 has been approved by the Pasadena EDC Board of Directors to fund this program.

Applications for Phase 1 of the Pasadena Cares Financial Assistance Grant program are now available online at

Small businesses interested in applying are encouraged to review the application guidelines and eligibility criteria available online prior to applying. The deadline to apply for Phase 1 of the grant program is Wednesday, October 14 at 11:59 PM.

We encourage all Pasadena businesses and citizens to share this information with anyone who may benefit from this program.

For the latest information, date and deadlines, stay tuned to

#PasadenaLovesLocal, do you?

Do you love the Pasadena community as much as we do? 

Help us raise awareness about the importance of investing in our community and show your support for local businesses and organizations by signing up to be our marketing partner in the Pasadena Loves Local Campaign! 
You do not need to be a marketing guru to participate.

Who can be a marketing partner for Pasadena Loves Local?

Any Pasadena Business or organization that is willing to help us share the importance of shopping locally through creative marketing approaches.

Don't have a storefront to display signage? 

We have you covered! You can still participate by being a
digital marketing partner. 

Pasadena EDC continues to encourage you to support small businesses during this challenging time. Local business is essential for our economy. They bring growth and innovation to our communities. They provide employment and create entrepreneurship opportunities and support the local communities and neighborhoods.

There are many ways to support the businesses that make our community so unique. Below are just a few ideas on the various ways that you can support our local businesses.

  • Purchase gift cards to use at a later time
  • Order food from your favorite restaurant for delivery or take out
  • Order products you need online
  • Give them an online review to help spread the word
  • Share local delivery menus and specials on social platforms
  • Tip extra when you can
  • Give a donation
  • Share your ideas on how they can boost their business
  • Share reliable sources such as this email with those who may not have access to it

Did you know $68 for every $100 stays
in the community when spent at
a local business?

Support local today!

Richey Road - Phase 1
Investment: $15-million
Coverage: 1.5 miles (Hwy 225 - Southmore)
Update: Phase 1 has been completed

Richey Road - Phase 2
Investment: $2 million
Coverage: ~ 0.5 mile (Southmore - South Houston Road)
Update: Pasadena EDC is working with a consultant on the design and circulation for the project.

Shaw Street
Investment: $2.8 million
Coverage: Carl Street to McMasters Avenue
Update: Construction has begun and expected to be completed in 12 months.