2019 is almost at an end. It has been another year of mostly “positive” revenue-per-available-room growth; another year to add to the longest bull run in the hospitality industry. So I thought it would be a good time to talk some numbers and look underneath the hood, so to speak, to understand where we stand.
Occupancy growth has flat-lined with 17 of the top 25 U.S. markets in decline. Of these, nine also show a decline in average daily rate.
Real ADR growth (factoring in inflation rate) has turned negative, down 0.5% for 2019 as of June, according to 12-month running data from
and the Consumer Price Index. STR is the parent company of Hotel News Now.