ROBBINSVILLE TOWNSHIP'S FIRST CONTINUING CARE RETIREMENT COMMUNITY SCHEDULED TO OPEN IN 2013

Now Offering a 75 Percent Discount on "Priority Gold Club" Deposits

Robbinsville, NJ - November 10, 2010-The Pines at Robbinsville, a new locally sponsored, not-for-profit continuing care retirement community (CCRC) for senior adults ages 62 and older will be Robbinsville Township's first senior living community when it opens in the Fall of 2013. The Pines will occupy 16.5 acres at the intersection of Route 130 and Gordon Road, Robbinsville, Mercer County, NJ.

What is a Continuing Care Retirement Community (CCRC)?

Selecting a CCRC is an important decision and one prospective residents must feel comfortable about. As the new CCRC in the Mercer County area, The Pines at Robbinsville will offer residents a comprehensive range of amenities and conveniences along with maintenance-free living and personal support services as needed. Residents are able to "age in place" as they move seamlessly between independent living, assisted living, and memory care. The goal is to enable residents to stay independent for as long as possible, and if they need the extra care, it is available.

Most importantly, a CCRC lifestyle allows active adults to enjoy the social aspects of living in a retirement community that encourages activities and interests. They become part of a stimulating environment without the worry of interior and exterior upkeep, meal planning and being alone. Residents will have peace of mind knowing their future lifestyle and healthcare needs will be taken care of so they can enjoy an active and full retirement.

Some of the amenities available to residents at The Pines at Robbinsville will include a state-of-the-art fitness center, a Town Hall for cultural, educational, social and spiritual activities and events, a beauty parlor and barber shop, and a library.

Competitively-Priced and Affordable Senior Living Options Available

At The Pines at Robbinsville, monthly fees are estimated to be 15 percent lower than any other local or statewide retirement communities. The Pines is welcoming senior adults to be among the first to join the community through its "Priority Gold Club." Through November 30^th, the risk-free priority deposit has been reduced from $1,000 to $250. When depositors move forward to reservation deposits in the Spring of 2011, they will earn 5 percent interest plus the first two monthly services fees will be waived. All deposits are completely refundable.

Welcome Our New Advisory Board

An Advisory Board of diverse local professionals who work and live in the area has been appointed to help educate the local community about this new retirement living option, announced Shannon Grieb, Marketing Director for The Pines at Robbinsville, in a recent interview. "Until now, many of our citizens have had to leave the area to find a comfortable, vibrant retirement lifestyle that offers the assurance of personal support services available on-site in case they are ever needed. Both Bill Janson, The Pines' President and I look to this new group's insight to help get the word out to the local community about this dynamic, new senior living choice."

The Pines at Robbinsville is pleased to announce our newly-appointed Advisory Board:

Bill Janson, President, The Pines at Robbinsville

Neil Eriksen, Board Member, Keswick Pines

Shannon Grieb, Marketing Director, The Pines at Robbinsville

Lori Woodward, Chief Executive Officer, Hamlyn Senior Marketing

Renee Burns, Director, Robbinsville Senior Center

Mary Caffrey, Director of Economic Development, Robbinsville Township

Carolyn Jaquinto, Robbinsville Senior Council

Bud Dotsey, Director of Development, St. Gregory The Great

Mr. Janson explained, "This new Advisory Board will be instrumental in teaching us how to better relate to and serve the Robbinsville community. Their understanding and support of The Pines' unusual concept which is right on target for today, including attractive pricing, will significantly help our growth and development."

About The Pines at Robbinsville

The Pines at Robbinsville is located in the quaint town of Robbinsville, NJ, and offers a dynamic and affordable lifestyle in an excellent location. Residents can choose from a variety of spacious, contemporary apartment homes, and enjoy the security of supportive services as needed. The Pines is currently accepting "Priority Gold Club" deposits at the reduced rate, and interested individuals can visit their new Information Center conveniently located at 2350 Route 33, Suite 102, Robbinsville, NJ (next to VC Salon) in the heart of the Town Center retail area. For more information call: 877-251-5005, and/or visit their Web site at www.thepinesatrobbinsville.org.

About Keswick Pines

Keswick Pines, Whiting, NJ, a 501�3 not-for-profit corporation provides residential and health care services to senior adults. The corporation was formed in 1989 and the first senior adult retirement community was opened in 1995. Originally known as Keswick Pines, the continuing care retirement community (CCRC) began to do business as "The Pines at Whiting" in January 2007. For more information call 732-849-0400 or visit them online at: www.thepinesatwhiting.org.