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Huge!
This Changes Everything!
Secrets Revealed!
The Real Reason...
ALL CAPS!
What You’re Not Supposed to Know About...
Something That Shouldn’t Exist...
See Recipe in Comments Below[1]
Is this what it takes to get our attention now?
You would think so. When we search through YouTube looking for a favorite news outlet, we now slog through sensationalist titles and AI-generated title pages that entice us to view by showing extreme emotions: anger, fear, distress, shock.
Not comforting, is it?
It’s a weekly challenge for me when I try to choose a graphic that authentically represents the content of the teaching. At some point I think we have to admit that no matter how intriguing the title or graphic, mostly the same people will read and the same people will delete. Probably at most, an especially intriguing title will cause a tiny percentage of people to open an email who normally delete it. We are becoming more wise...or perhaps fatigued...with sensationalist content.
The ability of AI[2] to offer us not just curated viewing, shopping, music, or social media posts, but to communicate with us like an actual person in Customer Service chats or Chat GPT, creates an illusion of an interested and caring person we know. How cool is it that YouTube lets me know when a new beading or archaeology video is released?
Honestly, though, it’s digital machinery that has been fed immeasurable amounts of data. As I found out last week, it’s also been fed pirated books (Creation Gospel workbooks!) and videos (Creation Gospel videos!). The AI in turn cheerfully offers the information free to seekers.
There was a foreshadowing of this back in 2003 when we first went online with www.israelnet.tv, offering teaching programs from some of the best-known Messianic teachers of the day. Our tech guy contacted us and said he was watching someone download multiple programs simultaneously in real time. This was in spite of clear copyright cautions. We only had permission from the teachers to stream to our audience, not to re-distribute the programs for personal use.
With a little bit of investigative work, we tracked down the email address of the pirate. My burning question was, what kind of person steals Bible teaching? There’s much more lucrative content out there. Bible teaching? Really?
I sent the faceless Torah pirate an email, and kindly but firmly explained that we knew he was downloading copyrighted programs. I also explained that we did not have permission to distribute the material randomly; we were only licensed for the specific use on Israelnet.
Instead of an apology, the pirate went into the old trope: The Bible doesn’t belong to anyone. It’s free. Bible teaching should be free.
Pretext.
Aaargh, matey!
Sure the Bible is free. They’re in the top drawer of any hotel nightstand. An institution known as the Gideons gives away free Bibles. Most people have an extra copy they’d be happy to give away. But there was a reason Yeshua chose one of the disciples to carry the donation money bag.
Even though Yeshua was quite handy with multiplying loaves and fishes, they had to eat.
Relying on miracles instead of working is not the Scriptural example. Miracles are for when we reach the limit of human skill, access, or knowledge.
In my reply to the gentleman pirate, I agreed that the Bible is free. In fact, our Creation Gospel programs and workbook royalties are designated to support Torah-based orphanages, not pay salaries. My husband and I had full time jobs, so we didn’t rely on donations to pay the grocery bill or car payment. We donated our time and money. Other teachers, however, were full time ministers. They needed the income to support their ministries and families.
Not being as handy with loaves and fishes as Yeshua, they had to eat.
At the least, if this gentleman wanted to re-distribute the teachers’ programs, then he should obtain permission like Israelnet did. He should explain why the costs the teachers incurred, such as travel, studio, equipment, utility bills, (our streaming T-1 line back then was $1000 per month!), software, etc., was okay for him to remove from their pockets because he knew better than they did to whom their teaching and production work should be disseminated.
So in our times, AI developers are free to redistribute all the intellectual property it can consume, even apologizing for not listing everything due to “copyright rules.” It’s like nodding and saying “no” at the same time.
It’s not something we’ll change, however. In fact, it’s so incorporated into our daily activities that it’s probably impossible to disconnect unless we go off-grid. We’re being sluiced down that funnel faster and faster. The current Western trend toward socialism and communism is a symptom. The pirate’s reasoning that all Biblical content should be free is rapidly expanding. We feel entitled to confiscate anyone else’s hard work because it’s the “moral” thing to do. Share. Lift up the downtrodden. Love your neighbor.
Sometimes we feign asking permission by passing onerous laws to tax and take property. Others simply take without permission and know that the wealth from it will more than equip them to face their accusers in court by the time it makes it that far. The ultimate settlement is calculated as the cost of doing pirated business. The Author’s Guild reports that the median annual income from book sales is just $15,000 for full-time authors. We’re not all John Grisham. The authors are never going to recover the income they’ve lost to pirates and AI even when the case makes it to court.
Yes, I agree. Love your neighbor as yourself.
But what about “Thou shalt not steal”? That’s in the Bible, too.
Pretext.
Yes, that’s what the Torah calls it.
A pretext is when we make up a reason to conceal the actual reason we do or don’t do something. Pretext tends to spread like wildfire. We’d all like to avoid confronting our own fears, failures, laziness, aggressiveness, greed, or apathy if someone can come up with a pretext that sounds way better than “my fear,” “my laziness,” “my aggressiveness,” or “my greed.”
Numbers 11:1-6 is an example of a pretext:
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“Now the people became like those who complain of adversity in the hearing of the LORD; and when the LORD heard it, His anger was kindled, and the fire of the LORD burned among them and consumed some of the outskirts of the camp... The rabble who were among them had greedy desires; and also the sons of Israel wept again and said, “Who will give us meat to eat? We remember the fish which we used to eat free in Egypt, the cucumbers and the melons and the leeks and the onions and the garlic, but now our appetite is gone. There is nothing at all to look at except this manna.”
The fire started with a taste for free meat and fish. This was the pretext. They even invented facts to go with the pretext: we ate free fish in Egypt; we have no appetite.
The opposite was true. The fish wasn’t free in Egypt. Even the straw for the bricks they had to find for themselves. They did, too, have an appetite. The ignoramuses even listed all the things they were craving.
The manna, the Word of Heaven was not tasty enough for their uncontrolled, greedy appetites.
It helps to know what preceded the complaining. For the first time, the organized camp moved with the Tabernacle, following the Ark of the Covenant and expected to give feet to the commandments they’d learned:
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“So they moved out for the first time according to the commandment of the LORD through Moses.” (Nu 10:13)
The Israelites had entered a new stage of responsibility in their walk to the Promised Land. No longer newly-saved milk-dependent babes in the wilderness, they had multiple commandments in which to walk. They were now organized by camp, directed by leadership. There was no map to their journey, only the Ark that traveled ahead looking for the place for them to rest.
When we don’t know exactly what lies ahead, we often look back. What we see when we look back takes on a glory and sheen that it never had when we were living it. Truth be told, we were miserable. But those reconstructed memories and invented facts make great pretexts.
Our present challenge is more than just leaking away of intellectual property or orphanage funds through pretexts or outright theft. Like I said, we won’t stop this flood until Yeshua returns. There’s no way to separate out an answer on a search engine that was stolen versus one that was taken from an open source.
Our present challenge is more than just clickbaiting viewers or listeners to read, watch, or listen to a program when they have thousands of choices each day.
Let’s put the two together.
We are in a transition period. We hear the footsteps of Messiah. We also know that the period just preceding his return is one of chaos, turmoil, war, weather phenomena, family conflict, rebellion, and mass confusion.
In the middle of this, a remnant is called out of that darkness in the “wilderness of the peoples.” What we feel as tribulation is really just a test. Tribulation is for the unrepentant. Yet, we, too, become scared, nervous, anxious, and angry. We’re not sure we know how to follow the Ark. Organization? The Beast uses those! Help!
Yes, the Beast is full of cravings and greedy desires. He does use organizations to clickbait and entice us, to offer us any pretext for complaining about the journey. To overwhelm us with “free” choices: Cucumbers? Fish? Melons? Garlic? Onions? Pick me! Pick me! I love free!
All our choices do cost something no matter the pretext or the truth of the Word. The only free thing is our salvation. After that is a wilderness journey of learning, and each lesson costs us some effort. And unlike the wilderness of the first Exodus, this Greater Exodus doesn’t come with a visible Moses or a leadership appointed by him. This is a bit scarier because it’s more than a bit greater than the first one! (Je 16:14-15; 23:7-8; Is 43:16-19)
You know what? I used AI to look up those verses faster than I could on Logos. I don’t think AI is the Beast. It’s a tool, but we need to know how to and how not to use it, just like we need to know how to use and not use the organizations to which we belong or which we use. We don’t put faith in government, medicine, recreation, education, or any other system. We use them, but they will ultimately fail...repeatedly. They are tools, but they are not the Kingdom. We must recognize where they fail and use them wisely where they are honest and successful.
While the wicked and lukewarm world with no clear direction enters this stage of confusion that precedes the Kingdom, knowing only an indiscriminate throwing off of every yoke, we are to walk with clarity. Training in the Word equips us, calms us, balances us.
This is why I know that trying to find the most enticing graphic or clickbait title is not going to get lots more people to open a newsletter. In fact, statistics tell me that fewer than 50% even open the weekly email.
People are weary and wary. When they do open those links that imply they HOLD THE NEXT GREATEST SECRET CONSPIRACY, they already anticipate that it will under-deliver. They know we’re overrun with the pirates of our time. It’s kind of like those sea monkeys I ordered from the back of a comic book when I was seven years old. I still have no idea what that cloudy mess was, but the ads made me think something alive, mysterious, and fascinating could be had for the cost of postage and few bucks.
And I get it.
I, too, have to search for ways to promote books like Scorpions Ascent or a conference, to politely ask the readers or viewers for a minute or two to consider whether the book or event is a good fit for them. I don’t want to be a time pirate, yet on the other hand, if we don’t do something to attract the eye, the message is shouted down by edgier content producers. At what point do we become a time pirate? These are wilderness dilemmas, but Yeshua goes ahead of us so we won’t get lost.
My prayer is that we are quietly growing a trained remnant that doesn’t need superlatives, all caps, world-shaking prophecy insights, and carnival ride doctrines. They are faithfully collecting tasty manna in the Torah portions each week. They don’t need pretexts to justify their lust for the doctrinal carnival rides because they are not afraid of walking in the chaos Scripture warned us would accompany the period before Yeshua’s return.
AI can only appear to know you by your first name. It cannot know you at all. It is data programmed to identify your habits captured either legally or illegally by analyzing your keystrokes, questions, searches, and preferences. The upside is a quick search for a simple, non-life-changing question. The downside is that from now until Yeshua comes, we will not likely know for sure what images or voices are real. Oh yeah, that’s in the Bible, too.
A minister of pretext doesn’t really know you, either. He or she knows human fears, greed, cravings, laziness...even the good desire to do righteous things for your neighbor. The minister of pretext’s bait draws out the “rabble,” sharing confusion and darkness because they feed one another half-truths that become whole lies. In the end, it consumes them together. It doesn’t bear the fruit of righteous things. He’s a pirate who baits our scroll...em...scrolling time.
As we navigate this greater exodus, let us deliver what the apostles of Yeshua delivered and what Moses and the leaders in the wilderness delivered. Truth.
Truth still matters.
A human being doing the honest work of the Kingdom can hold truth and the good of others at the same time. It can give without stealing. Truth can be firmly upheld without being unkind. It can make manna tastier than anything from The French Laundry.
That is something the world desperately needs right now. Real human beings unafraid of the giants, robots, and raging, confused nutters. Strong, yet gentle messengers of Yeshua aren’t driven by their own fears, but by the good news promises of the gospel. They may not remember where you shopped online six months ago or that you like loom beading videos, but they know you are the Father's treasured possession. This kind of knowing becomes a comfort to others:
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For our exhortation does not come from error or impurity or by way of deceit; but just as we have been approved by God to be entrusted with the gospel, so we speak, not as pleasing men, but God who examines our hearts. For we never came with flattering speech, as you know, nor with a pretext for greed—God is witness—nor did we seek glory from men, either from you or from others, even though as apostles of Christ we might have asserted our authority. But we proved to be gentle among you, as a nursing mother tenderly cares for her own children. Having so fond an affection for you, we were well-pleased to impart to you not only the gospel of God but also our own lives, because you had become very dear to us. (1 Th 2:3-8)
Isn’t this a great passage Paul wrote to comfort the Thessalonians? These are words of relationship, not something Paul asked AI to write for him. Even back then, the recipient of a letter could sniff out a genuine letter from AI. A pastor who loves the flock is a gift from above AI will never duplicate.
This Shabbat is “Shabbat Nachamu,” the Shabbat of Comfort that follows the fast of Tisha B’Av. The readings for the weeks following are also comforts that the destructions will someday come to an end, and the hard work of walking through the chaos and confusion of the wilderness will come to an end.
The great thing about the Ark seeking out a resting place for the Israelites three days’ journey ahead of them in the wilderness? It is said that its cloud lifted up the low places, leveled the high places, and killed the scorpions and snakes in their path. It shaded them from the heat or cold. The journey was nothing to be afraid of, nothing for which they needed to collect pretexts beforehand for failures. They were being afforded the comforts they would need even through the challenges of the journey.
It was those on the fringes the cloud had expelled for complaining who were consumed by the fire. It’s way bumpier and hotter out there where the cover of the clouds of glory is thin. The Presence of the Father can also sniff out a reluctant traveler on this journey. Leave the pretexts out there in the fire with the pirates, and report to your place in the cloud.
Complaining is the opposite of comforting.
Complaining is the opposite of comforting.
Complaining is the opposite of comforting.
- “’Comfort, O comfort My people,’ says your God. ‘Speak kindly to Jerusalem; and call out to her, that her warfare has ended, that her iniquity has been removed, that she has received of the LORD’S hand double for all her sins.’A voice is calling, ‘Clear the way for the LORD in the wilderness; make smooth in the desert a highway for our God. Let every valley be lifted up and every mountain and hill be made low; and let the rough ground become a plain, and the rugged terrain a broad valley; then the glory of the LORD will be revealed, and all flesh will see it together;’ for the mouth of the LORD has spoken.” (Is 40:1-5)
[1] The recipe in Comments will be a link that ka-chings the content provider’s account and takes you to a “recipe page” that buries the recipe within dozens of ads. Clickbait.
[2] Fun Hebrew/English Coincidence Fact: The first AI pirate: in Hebrew: הָעַי, Ai means "heap of ruins." It was a Canaanite city located just east of Bethel. It was the site of a major battle in the Book of Joshua. At first, the Israelites were defeated because a warrior named Achan (“troubling, troubler”) took treasure and hid it. After Achan was put to death, Joshua led a successful military ambush to capture and destroy the city. Pirates of Ai are in a heap of trouble.
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