AlturaSolutions publishes articles promoting the value of your products and services in the trade publications your end-customers read and trust.
According to a HubSpot CTA study , only about 6 percent of leads come in through blog post Call to Actions (CTAs)

The key reason: they are at the end of the blog. 

Relocating the CTA to middle of the post and the study reported a 90 percent jump in lead conversions

Advertising Is What You Pay For, Publicity Is What You Pray For

This adage – advertising is what you pay for, publicity is what you pray for – was coined by Helen Woodward , the first female advertising executive in the U.S. back in 1938.

She was comparing paid media placements – what we call today branded articles or paid media – with PR/communications, which is earned media such as publishing thought leadership articles in trade publications.

With earned media, we have earned a place for our client’s articles in trade publications by providing high-quality information for readers. We’ve discussed....
Turning Words into Sales
Customer Testimonials
Robert Kravitz has been providing PR/Communications services for The Ashkin Group for about ten years now.

I have found him and his services to be extremely valuable.

He has demonstrated a high degree of expertise in his field and over the years has helped me and my business considerably.

I would highly recommend him and his company.

Stephen Ashkin, President of The Ashkin Group and Sustainability Dashboard Tools

Mary Elizabeth Anderson (February 19, 1866 – June 27, 1953) was an American realestate developer and inventor of the windshield wiper blade. 

On November 10, 1903 Anderson was granted the first patent for an automatic car window cleaning device controlled from inside the car. It was called the windshield wiper. ​
In 1905 Anderson tried to sell the rights to her invention through a Canadian firm, but they rejected her application saying "we do not consider it to be of such commercial value as would warrant our undertaking its sale." 

After the patent expired in 1920, Anderson's basic design became standard equipment. In 1922, Cadillac became the first car manufacturer to adopt her windshield wiper invention as standard equipment. 

Ms. Anderson never received a penny for her invention. 
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