Bryson Broadcasting International Newsletter
Raising Radio and TV Revenues Worldwide!

15 April 2018

 

Greetings from BBI!

Today's competitive broadcasting environment means that we all must be better, we all must work smarter. Bryson Broadcasting International (BBI) is committed to helping broadcast organizations worldwide to raise their level of expertise in sales and management.

Our newsletters give you information about sales and marketing that you may use to increase your revenue. We hope that you may find them to be of great benefit to your sales success. Happy selling!
In This Issue
The Power of "Thank You"
The Client's Corner
Words To Live By...
We Want To Help Your Staff Increase Revenue.
  The Power of "Thank You"

 

When was the last time someone sent you a Thank-You note? Do you still have it? These items are so rare today that you just might have it posted on your wall. Especially if it were from your boss, a customer, a friend. 

 

The point is, so few people say "Thank you" anymore that receiving a hand-written note becomes an event. Somehow the fact that it is hand written makes it more special than receiving the same sentiment by email. 

 

Part of cutting down on the attrition we all experience in sales is how we follow up with our clients after they have said, "Yes". Saying "Thank you" is a large part of that. 


But, we need to say "Thank you" for situations other than just when someone gives us a new agreement. How about we thank them for their time required for the customer needs analysis? How about we thank them for the sale? How about we thank them for the LOSS? How about we thank them at random times to show we are thinking of them and appreciate their business?


 Those of you who have eaten at Chick- fil -A have experienced the person waiting on you respond to your thank you with "My pleasure". Every Chick- Fil- A employee has been taught to respond that way. It's part of their corporate culture. 

 

We should make saying, "Thank you" a part of our corporate cultures. My mother told me that the magic words were "please" and "thank you". Mother was right!

The Client's Corner


Using the theatre of the mind has always been one of radio's secret weapons. Perhaps one of the best examples of this is the campaign Motel 6 has been running for 32 years. Using the folksy voice of Tom Bodett, a bit of fiddle music and the now-famous tag line "We'll leave the light on for you", the ads have propelled Motel 6 to financial success. 

Great ads begin with great copy. Great copy propels great production. These two things produce messages that speak to the potential consumer in a relevant way. Relevant messages produce results for our advertisers. 

 Words to Live By......
  
 
 "
We must find the time to stop and thank the people who make a difference in our lives."
                                                  John F. Kennedy
We want to help your staff increase revenue! We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise.  We customize our programs to meet your needs.  As needed, we make use of interpreters and produce sales materials in your language. If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com, or call us at 918.747.8774. Pat will be attending the NAB in Las Vegas April 7-10. If you would like to set a meeting with her, send us an email.
 
For more information about BBI, click here.
┬ęCopyright 2018 Bryson Broadcasting International
A little about me.....
Pat a8704 ch
 
Pat Bryson has worked in the radio industry for over 25 years. During that time, she was one of the highest billing sales people in the radio industry in her market. She was promoted to General Sales Manager, managing and training both experienced and inexperienced sales people . Her career advanced to General Manager, where Pat  created a culture of over achievement for her stations.
  
Through Bryson Broadcasting International, Pat now helps her clients to create that same culture of over achievement in their stations.
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group at dinner 2
Dinner in Vienna with Steve Ahern, Evie Omirou, Siggi Gunnarsson and Robert Walshe
group at reception

Radiodays reception at the Vienna City Hall 

Pat and Steve 2

Steve Ahern and Pat at Radiodays conference