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The Power of Facebook
For Michele Pleasants, Facebook isn’t just a social platform—it’s a lifeline for dogs in need. As the Social Media Coordinator for Southwest Oasis Labrador Rescue (SOLR), Michele sees firsthand how the power of a post can change a Labrador’s life.
“Facebook is one of the primary ways people learn of us and about us,” she says. “We share not only our dogs and their stories, but also event schedules, informational posts, and hopefully a little fun in between.” In fact, according to a short survey conducted by SOLR, 40% of adopters and 50% of fosters first learn about us through Facebook.
With more than 9,100 followers and up to nine posts a day, SOLR’s Facebook page is a hub of activity. It showcases adoptable dogs, adoption success stories, alumni updates, and urgent calls for foster homes and medical donations. But behind every post is a carefully coordinated team—and a deep commitment to rescue.
Timing is everything in rescue. “Facebook helps us share in real time and spread the word about SOLR and our mission,” Michele says. It’s an essential tool for rallying the community, especially when a dog requires immediate medical attention. “Posts that are attached to medical dogs often help us cover the costs of dogs whose medical needs and vet bills are more than normal.”
One post in particular sticks with her: the story of Snowman. “He was brought in sick and suffering, nursed to health by his foster, adopted by a remarkable young lady who loved him until he eventually passed away,” Michele recalls. “He was not with her long, but knowing that he was so loved and cherished reminds me of why we do what we do, even on the hard days.”
Though Michele now lives out of state, she says the social media role is a perfect fit. “I love what I do! Social media never sleeps, but the gals I work with, the part we play in helping to raise awareness for rescues, and the countless labs we save, make it worthwhile.”
She does not work alone. The social media team includes Amy Woerner, who handles adoption announcements; Colleen O’Halloran, who writes the ever-popular alumni updates; Christine Mielke, who posts about incoming and available dogs; and Cherish Martinez, who manages Instagram. Michele, who began fostering with SOLR before taking over the social media role in January 2024, fills in the rest.
For those considering volunteering with SOLR’s Facebook team, Michele offers encouragement: “If you are good at communication, have a passion for writing, and enjoy social media, we are happy to talk with you about volunteering.”
Because every post counts—and every dog deserves a voice.
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