The Press Deck
News from the New York Wine & Grape Foundation
May 29th, 2019
Field Notes...
From Valerie Ross, Director of Member Relations & Development
Dear Friends,
As you might have guessed, those of us working here at the New York Wine & Grape Foundation are very proud and passionate about New York wines and our mission to serve our community to the best of our ability. As someone who was brought on to help increase the value of and awareness about Foundation membership , it makes me proud to see that the more wineries and grape growers learn about the benefits of membership, the more they feel that joining is the right decision to make. Since September of 2017, we’ve had over 55 wineries and 13 growers either join for the first time or rejoin Foundation membership after more than two years as non-members!

We appreciate you giving us a chance to re-define and enhance our existing programs and create exciting new ones. Your guidance has helped us to become a more valuable partner. Because of you, we can continue to grow programs, engage more members, and invest in initiatives that yield the most return to you.

One of the things that we know means the most to you, in fact, is the ability to diversify sales. Though many of you sell most of your wine out of the tasting room, we know it is becoming increasingly important to explore alternatives. And while bolstering visitation and wine tourism across our state is an integral part of the marketing and sales matrix, it is incumbent upon us as a community to empower those that are ready to reach new domestic and international audiences, educate them about New York wine, and make sure those wines are available to purchase in those markets.

In the 2018-19 Program Year we saw a record 47 wineries participant in our NY Drinks NY program and 31 wineries participate our Export Program . As you saw from my colleague Paul’s Field Notes last week, our marketing initiatives in France and England in Mid-May made waves in terms of international awareness. Not just awareness amidst the trendy restaurants, high-level sommeliers, or international importers – though that is happening. We are talking about legends like Steven Spurrier and Jancis Robinson , along with and up-and-coming new influencers, recognizing New York wines for what they are… elegant, high-quality, unique wines, born boldly out of passion and an understanding for the land.

As we saw at Vinexpo Bordeaux , New York wines inspire. The mere mention of New York, or the sight of iconic images associated with our state, inspire bright eyes and bated breath and a barrage of questions about our winemaking region, grapes, and our talented winemakers. As representatives of wines from the United States, our team members were asked to meet with and give feedback about international tradeshows and the state of the industry to both Christophe Navarre , Vinexpo Chairman and Jamie D. McCourt, the French Ambassador.
New York Wine & Grape Foundation exhibit at VinExpo Bordeaux 2019.
Welcome to NY Wines! Winemakers Staci Nugent and August Deimel.
The small but mighty team was a well-oiled machine with winemakers August Deimel of Keuka Spring Vineyards and Staci Nugent of Keuka Lake Vineyards ; as well as Robert Madill, roving New York wines expert representing Glenora Wine Cellars . We were also joined by Paul Brady and Pascaline Lepeltier to provide New York Wine Seminars on May 14 th . For those who sent wine to the show, we have a follow up resource ready to send out to you so that you may get in touch directly with importers interested in your product. 
The VinExpo Team representing New York (l-r): Valerie Ross of New York Wine & Grape Foundation, August Deimel of Keuka Spring Vineyards, Bob Madill of Glenora Wine Cellars, Pascaline Lepeltier of chepika, Stacy Nugent of Keuka Lake Vineyards, and Paul Brady of New York Wine & Grape Foundation.
No matter what happens, one thing is clear. The spotlight has turned in our direction again and it’s shining bright on New York wine. At the Foundation, we know it is our responsibility to be ready for a close-up.  As we prepare to relaunch our own brand and improve the brand representation of New York wines on the worldwide stage, we are always keeping our eye on the goals of our community and our members – branding, awareness, and sales.

For those of you planning to participate in the new Export Program calendar year, activities begin on July 1 st . You can expect to see the announcement in your in boxes during week of June 10 th , and a draft calendar of events for our target markets will be posted online by July 15 th .

We realize that each of you are in different places in your business life cycle when exploring the Export market. It is our goal to have resources for each of you: whether it is guides for quality, production, price point expectations; labelling and compliance support for those starting to investigate exporting; feedback on submitting wines for tradeshows and trade tastings that are designed to help us put our best foot forward; connecting wineries with one-on-one opportunities in markets to meet influencers, trade, agents and buyers; coordinating and planning shipping and other costly logistics; as well as, providing consumer touchpoints and sales opportunities on the ground, we will have all of these tools in our toolbox.

If you’d like to learn more, we encourage you to start researching now about each of our target markets: Canada , Asia , and Western Europe , by listening to these pre-recorded webinars.

For those of you interested in learning more about the domestic markets and our NY Drinks NY program , sign up is happening now .

For now, if you have any questions about how to make the best use of your Foundation membership, the Export Program or NY Drinks NY, please feel free to contact me . We are looking forward to a new year of exciting marketing programs across New York, the United States and abroad. We would love to take you with us on this journey!
Cheers,
Valerie Ross, Director of Member Relations & Development
New York Wine & Grape Foundation
Industry News...
Canned Wine Comes of Age
Cans are one of the fastest-growing forms of alternative wine packaging on the market—a burgeoning category that includes bag-in-a-box and Tetra Paks, the same packaging being used for juice boxes. Last year, canned wine sales jumped 69 percent to more than $69 million, totaling 739,000 cases in retail outlets tracked by Nielsen. That’s up from just $2 million in sales in 2012. Read more...
Health-Conscious Millennials and Their Impact on the Alcohol Industry
Even though the millennial generation has yet to hit its peak earning years, they’re as quality-oriented as their forebears. They tend to prefer alcoholic products that are artisanal, handcrafted, and small-batch, and have been one of the prime forces behind the burgeoning craft beer movement. Nielsen also found them to be value-conscious, with 40 percent equating price and quality (as opposed to 27 percent of boomers). Based on this data, what can we expect to find in the alcohol sector 20 years from now? Look for more variety and innovation, a closer correlation between quality and price, more personalized and distinctive brands—and a stronger emphasis on products that are lower in alcohol. Read more...
The New York Sommelier Dedicated to Creating a Better, More Inclusive Restaurant Scene
Inclusion is important to Benjamin. He’s the co-founder and director of development of Wheeling Forward, a nonprofit organization that supports newly disabled people. Its hospitality-focused offshoot, Wine on Wheels, raises capital and awareness for disabled people in the wine industry. Read more...
Join our New Consumer Newsletter: WineVine!
Want to Learn More About NY Wines?
Beginning in June, every month we'll host an online webinar focusing on a different varietal/topic and taste through three examples and discuss. A wine appreciation class from the comfort of your home!  Free to all of our consumer members. Contact Julie Hosbach for more information.Check out this edition of WineVine .
New York in the News...
Top Winery Events You and the Crew Need to Hit This Summer
Summertime, and the livin’ is easy. Hudson Valley wineries have become a staple in Westchester living, and we are excited for this year’s lineup of music, food, events, and of course, wine. Keep reading for a selection of events hosted at New York's finest wineries, where you can sip and savor the flavors of summer.   Read more...
Get a Taste of Long Island's Flourishing Wine Country
With all of the things to do on Long Island, a growing number of travelers are forgoing a trip to Napa Valley or the golden hills of Tuscany to visit one of the dozens of local wineries you can now find on the island. About a 2 or 3 hour drive outside the hustle and bustle of Manhattan awaits a magical place where acres of grapes kissed by sun and rain wait to be turned into Long Island's commercial wine industry.  Read more...
Governor Cuomo Signs Finger Lakes Community Preservation Act
Cuomo signed into law the Finger Lakes Community Preservation Act, which prohibits the siting of a waste-to-energy facility in the Finger Lakes Watershed. The law is intended to preserve communities, sensitive ecosystems and the region's economy by protecting farmers and local wineries in the Finger Lakes from adverse environmental impacts. "The Finger Lakes region remains one of New York's must-see destinations with some of the most beautiful natural resources in the world. It is crucial that we protect it," Governor Cuomo said. "We are not willing to put the region's economy, public health and quality of life at risk." Read more...
Welcome to our New Winery Member!
Michael Marino senior--referred to as Marino One-- came from Sicily to Little Falls early in the 20th century. He learned to speak English and became a citizen by serving in the US Army in WW1 and being sent to the European Theater. Michael Marino 3rd grew up in Little Falls, went to Cornell and never returned to the area. His Mom purchased and enjoyed a beautiful dormant dairy farm. After her death the Marino children decided to have the Farm become a legacy to their Italian grandparents (now in the 5th generation). What better tribute than to grow grapes for wine? After consulting with Cornell, Cayuga White grapes were selected and are now in their 7th year. Despite all the challenges of a small vineyard, we are more determined than ever to bring this dream to fruition by bottling Marino One! With a small vineyard planted there are nearly 50 acres available to experiment and grow.
Member Corner: News, Benefits, Events & More
Last chance to register! May 30th, 11am-12pm
Join us for a webinar with Anthony G. Sandonato, CPA/ABV, CVA, Esq. This webinar is for wineries and vineyards that are looking to expand their production facilities or acquire new vineyard land. We will be discussing the alternative financing structures and arrangements that are available, and which alternatives make sense under a given set of circumstances. Register here...
Global NY and Job Development Authority Agriculture Loan Funds [Webinar]
June 25th, 2-3pm
Join Huey-Min Chaung and Matthew Kennedy, from Empire State Development, as they discuss New York Loan opportunities.
The  JDA Agriculture Loan Fund  supports Small NYS Agribusiness firms, including value added processors, food distribution companies, wineries, breweries and distillers; gain access to the capital they need to grow, expand and thrive in New York State.  Register here...
What’s your Social Quotient (SQ)?
June 5th, 3-5pm
We hear a lot about the advantages of marketing to your consumer market through social media. But what exactly does that mean? What skills does it require? How do you know your efforts are successful? Join us for a series of panel discussions on how to effectively use social media to raise brand awareness, connect with your consumers, and promote your products and events. Katharine Korona, Marketing Coordinator of Three Brothers Wineries and Erica Paolicelli, Host of the Tenacious We Podcast and Co-Owner of Three Brothers Wineries together with Carol Cain, Agency Director of Brave World Media, will share tips and examples to help move your marketing strategy to where your consumers are; online. Register here...
Atlantic Seaboard Wine Association Wine Competition
To help identify the best of the best, ASWA holds an annual wine competition, the largest in the nation focused exclusively on the wines of the East Coast. The competition covers the 17 states from Maine to Florida that border the Atlantic including Vermont, West Virginia and Pennsylvania. Held in late summer, our professional competition judges hail from all parts of the country and many facets of the wine trade. Register here...
Upcoming Wine Trail Events