The Press Deck
News from the New York Wine & Grape Foundation
June 26th, 2019
Field Notes...
From Julie Purpura Hosbach, Communications Manager
Dear Friends,
Greetings from Penn Yan! I hope you’re enjoying the sunshine and start of summer!

Exciting changes are coming this summer at the Foundation, and we intend to capitalize on new and ongoing initiatives that raise the profile of the New York wine and grape industry on a local, state, national, and international level.

First, we want to share internal staff changes as of July 1st, 2019. As we have identified new priorities based on our members’ feedback, we have reorganized and refocused the following three positions: Valerie Ross will be our Director of Programs and Marketing; Jennifer Cooper will be our Event Manager; and I, Julie Purpura Hosbach, will be our Education & Member Services Manager.

Second, we are expanding our educational programming in response to input given by our members during last year’s strategic plan focus group sessions. Increased webinars, trainings, representatives of the Foundation presenting at events across the state, are just a few of the exciting plans we have coming.

We have also enhanced our Consumer Membership benefits. We believe everyone who enjoys wine should also be drinking New York wines as New York Wine Country offers a wine touring and tasting experience that is unforgettable!

New this month we have added the following benefits to our consumer membership:
  • A chance to win a getaway weekend to the Finger Lakes in September.
  • Participation in the new WineVine online wine club. (This is the only one that will be shared with non-members).
  • VIP access to special events (have you ever wanted to guest judge our NY Wine Classic and meet judges from around the world?).
  • Discounts to all our events around the state (NY Drinks NY Grand Tasting, NY Wine Classic best of category wine pairing dinners, to name a few).

As a New York Wine & Grape Foundation consumer member, you are joining a community that celebrates the quality and diversity of New York wines! Sign up today or contact me with any questions.

We are as busy as ever, and our Foundation continues to boldly move forward! Stay tuned for updates on these exciting new changes. Next week The Press Deck will have a new look. As always, we welcome your comments.
Julie Purpura Hosbach, Communications Manager
New York Wine & Grape Foundation
Call For Entries for The New York Wine Classic
Known as the "Oscars" of the NY Wine Industry, the 34th Annual New York Wine Classic has announced a  call for entries   for this year’s competition to be held from August 5th-7th, 2019 in Watkins Glen, NY. The New York Wine Classic will be hosted by the New York Wine & Grape Foundation. Entries for the 2019 Classic will be submitted through  Enofile online . The fees are $70 per submission for New York Wine & Grape Foundation members and $85 per submission for nonmembers. Members save $15 per entry with code: MEMBER19. Entry information including updated classes, competition rules, wine shipping information and deadlines  can be found here .
Entires are due by July 12th, 2019.

Ship your wine samples to arrive between July 8th and July 19th , 2019 to:
Attn: New York Wine Classic/Jennifer Cooper
1 Keuka Business Park
Suite 208
Penn Yan, NY 14527
How Much Product Do I Ship?
• All Wines: (4) 750 ML bottles or equivalent
• Ice Wines, Dessert Wines, etc.: (6) 375 ml bottles

Special thanks to our valued sponsors of the 2019 Classic: Gray Locey, CPA and Adirondack Barrel Cooperage LLC !
Industry News...
New Consumer Research Presented at First U.S. Sustainable Winegrowing Summit Shows Strong Interest in Sustainable Wine
The California Sustainable Winegrowing Alliance (CSWA), with wine and grape association partners from New York, Oregon and Washington, and others around the country hosted the inaugural U.S. Sustainable Winegrowing Summit | West on June 6-7 in Sonoma County. A highlight of the Summit was a presentation by Lulie Halstead, CEO of Wine Intelligence, on consumer perceptions of sustainable winegrowing. The research indicated high interest in purchasing sustainably produced wine in the future, a favorable perception of sustainable certification programs and certification logos, and a willingness to pay more for sustainably produced wine, particularly by Millennials and Gen Z. Read more...
Natural Wine, Explained
Now natural wine has become a signifier of bourgeois taste in certain social circles and on certain menus across the United States. But what makes a wine “natural” isn’t always clear to consumers who are more familiar with the under-$10 section at Trader Joe’s. And it’s become the subject of heated debate in the wine world, with natural wine purists arguing for its virtue and thrilling taste, and traditionalists criticizing the perceived flaws and even its idealism.   Read more...
Grow NY Farms Calls on Lawmakers and the Governor to Remedy Legislative Flaws in Farm Worker Legislation
For months, New York’s agriculture community worked with a purpose to meet a fundamental goal of developing farm labor legislation that would protect the combined interests of farms and farmworkers. We negotiated in good faith with many majority lawmakers who were interested in hearing from those who would be directly impacted by the legislation. Political realities meant we had to come find a middle ground that was mutually beneficial. Read more...
How to Upgrade Your Bar for Summer
Maintaining a home bar is an important part of becoming a bonafide adult, and not just that guy that keeps some beer in the fridge. However, part of maintaining that bar is knowing when updates need to be made. The alcohol and mixers that are favorites in the colder months may get ignored in favor of lighter options once temperatures begin to heat up. Read more...
2019 New York State Vineyard Survey
This survey is being conducted by Cornell University’s Survey Research Institute (SRI) on behalf of the NY Wine & Grape Foundation and the New York grape industry. A hard copy of the survey should arrive by email and be mailed to you shortly as well. If you have any questions about filling out the survey, or if you didn't receive it, you can contact the SRI at 607-255-3786 or and they can assist you.

Responding to this survey is completely voluntary. However, your cooperation is very important to the accuracy of the report. The amount of time to complete the survey will depend on the size of your vineyard operation, but should not take a significant amount of time for most growers. The survey will remain open until August 1, 2019.

Please know that all data received through this survey will be kept confidential by the SRI. Data will only be published after it is aggregated, and no personally identifiable information will be made public.
New York in the News...
How to Camp Through Wine Country
Why settle for four-star accommodations when you could have the whole night sky? Forget the hotels, resorts and bed-and-breakfasts the next time you visit one of your favorite wine regions. Good old-fashioned camping, or newfangled glamping, lets you nestle right into nature. So, pitch your tent and build a campfire—it’s time to open a bottle and dream of the next day’s tastings. Read more...
FLXcursion International Riesling Expo
FLXcursion is a global celebration of Riesling, its companion wines, and its terroir. The 3-day conference is held throughout the Finger Lakes between Sunday, July 21st through Tuesday, July 23rd, 2019. We have over 150 attendees for the full conference plus many hundreds more for the Grand Tasting Sunday afternoon. The event is entirely non-profit and volunteer-based. Our goal is to spread the experience of the Finger Lakes to everyone attending and we need your help!
Want to volunteer at this incredible event? Sign up here...
Member Corner: News, Benefits, Events & More
Protect Your Winery/Vineyard Against ADA Website Lawsuits [Webinar]
July 10th, 2-3pm
Join Rick Gagnon of ADA Site Compliance for this webinar which will focus on the current litigation landscape within the winery and vineyard industry as it relates to website accessibility and compliance with the Americans with Disabilities Act (ADA). We’ll explore the skyrocketing number of lawsuits, how to protect your business, pitfalls of widgets and technology solutions and steps you must take to properly fix your site.   Register here...
Taste NY is Back at the State Fair!
This summer, you will once again have the opportunity to sample and sell your products at the Great New York State Fair. Located in the Horticulture Building, Taste NY will showcase New York’s vast array of food and beverage producers and/or processors. Each day, food, wine, beer, and spirits vendors will have the opportunity to sample and sell their products to fairgoers. The hours of sampling and selling are from 10 a.m. to 10 p.m. daily (except for Labor Day from 10 9 p.m.) Read more...

*The New York Wine & Grape Foundation will be teaching classes on August 28th and 31st...stay tuned for more details!
Lake Erie Wine Country Harvest Celebration Weekends
Lake Erie Wine Country, located in the largest grape-growing region east of the Rockies, extends roughly 50 miles from Silver Creek, New York (Chautauqua County) to Harborcreek, Pennsylvania (Erie County). It is home to over 20 commercial and estate wineries. Come enjoy delicious harvest food & wine sample pairings at each winery over a 3-day weekend! Read more...
Join our New Consumer Newsletter: WineVine!
Want to Learn More About NY Wines?
Beginning in June, every month we'll host an online webinar focusing on a different varietal/topic and taste through three examples and discuss. (This is the only one that will be shared with non-members). Consumer members only. Don't miss the next one! Register today...

Member Wineries- would you like us to taste one of your wines? Contact Julie Hosbach for more information. Check out the latest edition of WineVine.
Upcoming Wine Trail Events