The Press Deck
News from the New York Wine & Grape Foundation
June 27th, 2018
Field Notes...
From Sam Filler, Executive Director
Sam Filler, Executive Director, New York Wine & Grape Foundation
Dear Friends,
Overheard at recent staff meetings, it seems the New York Wine & Grape Foundation team has adopted the mantra "Can't Stop Won't Stop." It would be a challenge to put into words all of the wonderful things happening within the organization right now. From welcoming new board members, to New York Wine Classic preparations, to upcoming Vineyard Visits for NY Drinks NY, not to mention planning for the wine classes at the Great New York State Fair, we are working hard to make sure that New York wines are being presented in the right places to the right people. 

Our positive momentum continues, as I am pleased to announce that Paul Brady, Sommelier, will be joining the Foundation team as our very first New York Wine Brand Ambassador. Paul will be responsible for expanding the brand presence of New York Wines in the Metro New York market and assisting the Foundation in expanding the impact of the New York Drinks New York (“NYDNY”) program. He will join us on July 8th for the kick-off of the Finger Lakes Vineyard Visit as part of the 8th year of NYDNY. More info about Paul and his role with Foundation is detailed further below.

This week’s Field Notes also includes reflections from Dan Mitchell, Sales Manager at Fox Run Vineyards, who initiated our participation in the VieVinum Conference in Vienna. Dan met Austrian winemaker Robert Goldenits at VinExpo New York, who informed Dan about a special Blaufränkisch tasting being conducted in conjunction with the conference. We were able to leverage funds from our Export Program to support New York wines participation in the tasting. Read more from Dan below.
Robert Goldenits, Dan Mitchell, and Phil Arras at VieVinum 2018

The opportunity to go to Vienna for VieVinum and represent New York wines at the United by Blaufränkisch tasting was an idea that intrigued me from the start. My initial conversations with the Austrian winemakers that I met at VinExpo New York showed me that they were unaware of the New York wine industry. However, they were very eager to learn more and absolutely intrigued by the number of Lemberger/Blaufränkisch wines that we produce. Coincidentally, I am always eager to try grape variety examples from as many wine regions as possible, so travelling to Austria which has so many climate and soil parallels to New York made sense.

VieVinum is a very large and expansive event held every other year in Vienna. With 600 plus tables of wine, it was bigger than I had expected with more producers than any wine event at the Javits that I had ever attended. Before our United by Blaufränkisch tasting, Phil ( Damiani Winemaker), Sam and I made our way around the expo to as many tables as we could, asking questions along the way. I was delighted to find that much like several Finger Lakes producers, they were very open and forthright with their practices in both the winery and the vineyard. Information flowed across the table in both directions. We quickly identified the similarities and differences that each region faced in bringing our fruit to ripeness, and the challenges of course.

At the Blaufrankisch tasting, we were the immediate draw. We had three pourers for two tables and we were in constant motion for the first hour and a half. Fellow winemakers and press crowded our table for their first opportunity to sample New York wines and the response was overwhelmingly positive. European winemakers were complimenting across the board, especially favoring the newest vintages and lowest alcohol contents. We were even able to speak with the directors of Austria Wine, Wein Burgenland, and the Hungarian Wine Institute about or participation in future events that will keep the conversations and information sharing flowing. The only down side of a short and very busy tasting is that we got almost no time to try other producers in the room. I will say the Slovenian example I had was one of the best examples of the grape I have ever tasted. Outstanding!

The organizers of United by Blaufränkisch were thrilled to have us and we ended up being the only US wines represented at the event. With any luck in the future, we can get growers and more winemakers to attend these trips. I am always looking for opportunities to showcase Finger Lakes wines besides our world class Rieslings and I think that Lemberger/Blaufränkisch has tremendous potential for us. I look forward to future events.
Sam Filler, Executive Director
Industry News...
Concord Grapes Class Added to State Fair Culinary Competition
New Competition Supports State’s Effort to Boost Concord Grape Industry in New York State. The Jam and Jelly competition at The Great New York State Fair’s 2018 Culinary Competition will feature a new class dedicated to New York State-grown Concord grapes, Acting Fair Director Troy Waffner announced. The competition, sponsored by Hunter & Hilsberg, will be judged on Friday, Aug. 24. The event is one of more than a dozen culinary competitions and part of more than 70 agriculture and arts competitions taking place during the Fair. Read more...
Tensions Over Tariffs Reach Wine and Spirits Industry
After the breakdown of the G-7 talks this month, Europe and Mexico joined the United States’ second-largest trading partner, Canada, in drawing up lists of items to be subject to tariffs. Last Friday, the European Union imposed its tariffs on more than $3 billion worth of U.S. goods. Items like whiskey and Bourbon will face a 25% tariff no matter the bottle size. Wine, however, was not on the list. Read more...
How to Treat Your Millennial Customers Differently
Do you treat the millennial customers in your DTC program differently than, say, your baby boomers? Do you segment them by gender and location? Have you identified spend patterns and varietal preferences, in order to customize your offerings to best suit their profile? It would be an excellent application of analyzing data that you already own...You'd also be in the minority, in terms of maximizing your own data and in terms of communicating with millennials. Read more...
New York Wines Brand Ambassador Announced
Sommelier Paul Brady Named First ‘New York Wines Brand Ambassador’
The New York Wine & Grape Foundation is pleased to announce the addition of Paul Brady, Sommelier, to the staff as the first official “New York Wines Brand Ambassador” in Foundation history. Brady will be responsible for leading and growing the NY Drinks NY program. Paul Brady was most recently a sommelier at Tom Colicchio's restaurant, Temple Court, located in NYC and began his career in hospitality by working at Brooklyn Winery. As a longtime supporter of New York wine, Paul Brady called the new position as Brand Ambassador a “dream job,” stating “I've always thought my ideal job would be one that allowed me to spend time working in both New York City and the viticulture regions throughout the state. To do that, I imagined having to beg a winery to create a position for me. When the opportunity with the New York Wine & Grape Foundation and the NY Drinks NY initiative came up, I jumped at the chance. I'm looking forward to growing and promoting a regional wine drinking culture in the northeast and am excited about what the future holds for New York wines both here and abroad." Read more....
New York in the News...
How Wineries Take Innovative Approaches to Climate Change
It started with the fierce winter of 2014. January and February temperatures were a roller coaster ride from highs near 50, rapidly dipping down well below zero, then back up and down again, killing many vines. As these kinds of situations become more common for grape and other fruit growers in the Finger Lakes as the climate changes over time, a few innovative approaches are being devised by wineries like Heart & Hands Wine Co., among others. Read more...
Wine's Higher Education: FLCC and Cornell Take the Lead
The U.S. wine industry at this time is facing a massive labor shortage," said Tim Donahue, director of winemaking at Walla Walla Community College in Washington state. But colleges and universities across the country are looking to help. "My degree imparts a broad understanding of the wine industry and all of its moving parts, and I apply what I learned in my undergraduate enology and viticulture studies every day," said Whitney Beaman, regional sales manager at Bedell Cellars in Long Island and a Cornell University alumna. "Robust, science-based wine education is key to advancing our industry." Read more...
Cornell Science Has Elevated How Grapes are Grown & Enjoyed
At Cornell CALS, their impact on grapes neither starts nor ends at harvesting. For decades, their researchers have been transforming how grapes are bred and grown as well as how wine is crafted. From nurturing promising new grape hybrids to shaping the aroma of the wine that fills a glass, Cornell scientists have affected nearly every piece of the grape growing and winemaking process. Read more...
Member Corner...
Member News, Benefits, Events & More...
Harpers Wine Stars 2018 USA: Call for Entries
Harpers Wine & Spirit is proud to launch the Harpers Wine Stars , a tasting competition to recognize the best wines the USA and its regions have to offer. Buyers from across the on and off trades look for that independent seal of approval, which identifies the star-performing wines they should be selling to their customers. With a vast diversity and array of wines from the USA on our shelves and wine lists, consumers also like the confidence an independent rating can give. This is after all, the modern world, and we all live by ratings whether that be for our holiday, restaurant or retail choices.
Entry deadline is Friday, July 27th .

New York World Wine & Spirits Competition: Call for Entries
In the Competition’s eight-year history, the New York World Wine & Spirits Competition (NYWSC) has established itself as one of the most respected judging events in the eastern U.S.A. Our judges—predominantly from the New York area—are among the wine and spirits industry’s most trusted authorities, not only on the subject of quality wines and spirits, but also on the regional tastes and trends that drive the wine and spirits markets. Wine and spirits producers wishing to gain the attention of east coast distributors and consumers have learned that the NYWSC medallions awarded to their superior products help open doors and build brand recognition like few other marketing tools can. Entry deadline is Monday, August 6th.

These competitions are both approved events for the New York Wine & Grape Foundation's Wine Competition Subsidy program . Members will be subsidized 50% of the entrance fees. Read more and enter your wines today.
Position Available: Assistant Vineyard Manager Heron Hill Winery
The Assistant Vineyard Manager directs work assignments with Vineyard Manager, delegating work to seasonal personnel in an effective manner. Trains and monitors seasonal personnel in the areas of scheduling, procedures, safety and regulations related to vineyard functions. Maintains close supervision of field crews, assuring proper procedures and quality of work.Assignments involve the execution of general vineyard management work requiring broad skills and knowledge in the areas of pruning, hilling up and down, weed control, chemical applications, disease and pest control, cultivation and canopy management and harvest. Read more and apply...

New Webinar! New York State of Health Update for Small Growers and Wineries
July 19th, 2018 10:00 AM - 12:00 PM
Presented by Joseph Cavallaro, President
Century Enrollment & Benefit Services LLC
If you are a small employer, there is a tax credit that may put money in your pocket. In response to new federal rules, New York State of Health is adopting changes to its SHOP that will make it easier for more small employers to access federal tax credits.If you are an employer with fewer than 25 full time equivalent employees (FTEs) for the taxable year and fit other guidelines, enrolling in the NYSOH Small Business Marketplace and SHOP-certified plans may be right for you. Learn more about this complex topic and how you can offer multiple health plans at a variety of price points to meet their employees' needs. Free. NYWGF Members Only. RSVP

Taste NY™ is Back at the State Fair!
This summer, you will once again have the opportunity to sample and sell your products at the Great New York State Fair.
Located in the Horticulture Building, Taste NY will showcase New York’s vast array of food and beverage producers and/or processors. Each day, food, wine, beer, and spirits vendors will have the opportunity to sample and sell their products to fairgoers. The hours of sampling and selling are from 10 a.m. to 10 p.m. daily (except for Labor Day from 10 9 p.m). Participation in Taste NY at the Great New York State Fair requires a $200 refundable deposit if you are a food or distilling company. If you are a winery, cidery, or brewery, the cost is a $200 refundable deposit plus $85 non-refundable vendor fee, as you will be allowed to sell by the glass. Read more and register for the fair...
Welcome (and Welcome Back) to Our Members...
Have you seen all the buzz online about amazing quality wine in cans and kegs? Yeah, that was pretty much because the folks at Lieb are crushing it in every way (winemaking, social media, etc.) Lieb Cellars is a team of creative, passionate people who have come together to craft bright, fruit-driven wines made from sustainably-farmed, handed-tended vineyards on the North Fork of Long Island. Check out what's going on at Lieb behind the scenes!
Raphael was born from the vision of owner John Petrocelli, who named the winery in honor of his father and continues a centuries old family tradition of winemaking. Thier mission is to produce ripe, fruit-driven wines that exhibit a marriage of depth, finesse, elegance, and balance – the flavors of the North Fork – provided first by the terroir and secondly, by the dedicated, impassioned attention of our winemaking team. Learn more & visit Raphael Winery.
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