The Press Deck
News from the New York Wine & Grape Foundation
October 31st, 2018
Field Notes...
From Sam Filler, Executive Director
Dear Friends,
My message this week will be short and to the point. No one should be snoozing on the emerging issue of website compliance with ADA Title III . To date, lawsuits have been filed against 26 New York Wineries, and we have been working hard to better understand the nature of the compliant and how we can best assist our industry. We have organized an educational webinar for November 8 th at 10am in partnership with Seyfarth Shaw LLP.  I have been in active conversation with my peers from the NY Restaurant Industry trade associations who also have had members affected by lawsuits. Even if your business has not been subject to a lawsuit, you should attend the webinar and work with your web developer to ensure that your website complies with ADA Title III.  RSVP for webinar.

Today, we are releasing a RFP to seek proposals from a qualified consultant who can provide branding and design services. The brand and visual identity for NYWGF requires an updated message as a well as a new ‘look and feel’ to accurately and enthusiastically reflect the industry’s growth and increase recognition as a premium international grape growing and wine making region. And, the brand identity for NYWGF requires an update to remain competitive with leading international wine regions who also have invested in refreshing their branding ( Austria New Zealand Australia Napa, CA ). Currently, we have a confusing array of logos that do not always work in conjunction with each other. This project will be the first step in making our marketing efforts more contemporary. Responses are due December 3 rd and there will be a conference call held November 9th at 11am to answer RFP questions.
 
I am also proud to share that our team at NYWGF continues to get “dialed-in” around raising our bar of excellence. The team got together last week to review our organizational strategic plan and the goals that we developed to actualize the plan’s nine objectives. Since the final plan was presented to our Board in May, our team has made great strides in implementing many of the objectives like hiring new staff with specialized expertise, revamping the promotion and marketing of the NY Wine Classic winners , and refreshing our export strategy . Our team remains focused and excited about growing the Foundation into an organization that everyone wants to be part of and gains a tangible benefit from. We value any of your feedback and ideas to help us continue on this path.
Sam Filler, Executive Director
New York Wine & Grape Foundation
Industry News...
2018 Harvest Challenge
The annual Harvest Challenge is all about terroir. This judging recognizes wine entries that best exemplify the soil and climate of their respective viticultural areas, and acknowledges its influence on wine quality. Deadline to submit wine November 7. Competition November 13-14. Read more...
MeasureUp Finger Lakes
MeasureUp is an initiative for businesses dedicated to inspiring positive change in the Finger Lakes region by improving impact across four key areas -people, operations, community, and the environment. Gain access to subject matter experts, comparative tools, and peer networks to engage in continual improvements that benefit local businesses and the communities they serve. Read more...
Cadamatre Nominated for WSET Outstanding Alumni Award
The award aims to celebrate and nurture a WSET Diploma graduate who is notably contributing to the industry. The nominees have been chosen by the WSET International Alumni Advisory Board and Jancis Robinson MW. Diploma graduates across WSET's global network are invited to vote for who they think should win this industry honour. WSET alumni have received an email explaining how they can cast their vote. Read more...
New York Wine Classic Dinner at New York Kitchen
Last chance! Join Us on November 2nd from 6:00 PM to 9:00 PM
The New York Kitchen, Cannandaigua NY
J oin us as we highlight the winners from the 33rd Annual New York Wine Classic Competition. The wines presented during each course will be paired with a culinary dish that brings out the best components of that winning wine and will also feature commentary about each of the wines throughout the night. You will have a chance to hear about the competition, the wines and wine making process and meet the NYK Chef’s that crafted your meal. Tickets are $75 a person. Registration deadline is Wednesday, October 31 by 11:30am. If you are a Consumer Member of the NY Wine & Grape Foundation or the Uncork NY Wine Club, please call New York Kitchen at (585) 394-7070 to RSVP and receive a 20% discount. Interested in becoming a Consumer Member? Click here or email Valerie Ross. Get Your Tickets Here...
New York in the News...
The Top Vineyards All Around the U.S.
Travelers who tour vineyards and indulge in a few glasses of the house specialty are unlikely to leave less cheery. But there are a few select vineyards around the country that go above and beyond to astound visitors.
Yelp analyzed the reviews of vineyards throughout the country to determine which ones Americans like best. From the Sauvignon Blanc of the Napa Valley to the Rieslings of New York’s Finger Lakes , each area of the country has its own specialties. Read more...
10 Bottles That Will Change Your Mind about East Coast Wines
Skilled growers are finding grapes that thrive in a wide array of North American AVAs, and experienced winemakers are employing techniques that enhance the distinctive characteristics of a range of terroir-driven wines. The East Coast, in particular, is becoming increasingly well known for its diverse assortment of quality wines, many of which are inspiring buyers—and consumers—to rethink the category. Read more...
5 Long Island Wineries to Visit That Aren’t on the North Fork
The North Fork is a standout in the Long Island wine region. With 90-point wines and the shear number of vineyards to visit — more than 40 — it is a clear go-to destination for a day of hitting wineries. But it is not the only option.
But there are a handful of wineries on the South Fork farther west worth checking out. This guide features all you need to know for planning a trip to Long Island tasting rooms that are off the North Fork. Read more...
Jefford on Monday: Exploring the Finger Lakes
Almost everything else my fellow-travelers and I tasted during a brief two-day tour through the Finger Lakes was fermented from vinifera grapes alone, but hybrid and native vines still account for 83 per cent of total plantings in New York State. We shouldn’t, therefore, be too dismissive: the origins of viticulture here lie in these varieties, and indeed their genetic resistance to phylloxera makes all our wine drinking possible. A quick peek around the bottle store at Watkins Glen at the southern end of Seneca Lake also revealed that the imagery and casual, good-time appeal of Red Cat remains a living tradition, not a nostalgic throwback. Read more...
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Member Corner...
Member News, Benefits, Events & More...
Members Save! Wine Competitions Program Update
In an effort to gain more recognition for the high-quality wines produced in New York State, the Foundation assists wineries with the entry fees in national and international competitions. The matching ratio is currently 50:50 Winery to Foundation for Members and 75:25 for nonmembers from May 1st, 2018 through March 31st, 2019. Also as we are able, the Foundation assist wineries in entering competitions held abroad. The participation is much the same as for those held in the US, except that we are able to sometimes coordinate shipment of the wine, dependent upon the number of wineries entering. Wineries pay 75% of their entry fee and 100% of their share of the freight costs. Learn more and sign up today.
Eastern Winery Exposition: March 19-21, 2019
Now in its 8th year, EWE is the largest winery/vineyard event held east of the Pacific states. Your members will have the opportunity to meet with nearly 240 exhibiting companies; attend workshop & conference sessions covering all aspects of the winery and vineyard business, presented by leaders in their fields; network with 1,000+ other industry professionals; and attend the numerous social & networking events. The benefits of attendance are plentiful! And for the 3rd year, the License to Steal wine marketing conference will be held in conjunction with EWE. NYWGF Members SAVE 10%
The discount code for your members is 19NYWG. Register here...
Winery Marketing: Direct Consumer Insights & Analytics [Webinar] December 4th, 2018 at 10:00 AM
Join Taylor Eason , Digital Marketing Strategist with Cork & Fork Digital Media, for a workshop covering why customer insights and analytics are crucial to improving a winery’s marketing and sales efforts. Defining your target audience is the first step in effective marketing. A detailed customer insights profile allows you to uncover the essence of why someone chose your product over another’s, how your brand is viewed, and what marketing segments resonate with your brand. There is fierce power in knowing your customer. Key questions to ask yourself:
  • Do you have intimate knowledge of who purchases your products?
  • What are their demographics, likes and dislikes, hobbies and habits?
Deer Run Winery Hiring Tasting Room Associate
Deer Run Winery is a family-owned and operated winery, who is seeking a dynamic personality to represent our business in our tasting room and at numerous off-site events. If you are energetic, love wine, and meet the criteria listed above, please us forward your resume! We would love to meet you! Minimum wage to start, $11.50/hour after the first 90-day probationary period with potential for advancement and additional pay for the right individual. Apply here...
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