Ron Lieber sheds light on the confusing and emotional question of what to pay for college. Drawing from his new book, The Price You Pay for College: An Entirely New Road Map for the Biggest Financial Decision Your Family Will Ever Make, Lieber shares the tough questions he poses to college presidents and pulls the curtain back on how colleges set their prices. He helps families navigate the college value proposition by summarizing the research and bringing context and clarity to both what matters and what doesn’t in making a financially-savvy decision.

Ron Lieber joins us again with a detailed blueprint for introducing kids to the basics of financial literacy, including allowance, chores, giving, saving, spending, cell phone charges, bank accounts, cars, part-time jobs, and college tuition. Drawing from his book, The Opposite of Spoiled: Raising Kids Who Are Grounded, Generous, and Smart About Money, Lieber shows parents how to embrace the topic of money to help raise kids who are more generous and less materialistic, and who will develop the traits and virtues that will sustain sound financial values.

Ron Lieber, best-selling personal finance and parenting writer and veteran business reporter, has been the “Your Money” columnist for The New York Times since 2008. He is the author of four books focused on the development of good values and smart financial habits, including The Opposite of Spoiled: Raising Kids Who Are Grounded, Generous, and Smart About Money and Upstart Start-Ups, for young entrepreneurs, and, recently released, The Price You Pay for College: An Entirely New Road Map for the Biggest Financial Decision Your Family Will Ever Make.