The Product Vibe Holiday Edition

December 2022 Issue

Hi John,

'Tis the season for giving, and that's why we're kicking off this holiday season with a free training seminar.

It's our gift to your product management, product marketing and sales teams and the opportunity to learn how to uncover new unmet needs and still drive growth in a flattening economy.

As usual, our December issue is chock-full of best practices that'll keep new buyers coming and current customers paying.

Have a safe, fun and fabulous holiday season. See you in January.

John Mansour

University President

User Personas, Buyer Personas, and The Missing Link In B2B

If you’re a B2B or B2B2C organization, there’s a persona that’s largely ignored but critical to understanding the customer organization from the top down as well as the bottom up.

Visit the School

Lead More. React Less!

My Faith In True Market-Facing, Customer-Value-Driven Product Management Has Been Fully Restored!

I started to feel like the profession of product management had been reduced to…

Finding user problems.
Writing epics and stories.
Convincing stakeholders the above supports company goals (product strategy).
Cranking user stories through the agile factory.

Visit the School

Lead More. React Less!

What Is Product Portfolio Management? PPM Explained for B2B.

How would your product prioritization change if you knew which market segments were the top priorities for your company?

Easier or harder?

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Lead More. React Less!

Product Marketing vs. Portfolio Marketing: Which One is More Effective In B2B?

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts.

The question: Which one is more effective for you?

Easier for Sales to Sell.

Easier for Customers to Buy.

Visit the School

What Makes A Memorable Product Demo And Why Is It Important?

A great product demo creates an urgency to buy, while a bad product demo sends prospects running.

The key to making your demo memorable has a lot less to do with the product than you think.

Demonstrate Outcomes.

Differentiate.

Win.

Visit the School

FREE TRAINING SEMINAR

How Product Management, Product Marketing and Sales Can Take the Flat Economy Head On and Still Drive Growth Using a Customer Outcome Framework

Your target customers are hitting the pause button and that's bad news for everyone.

Learn why a customer-outcome model will be more critical in 2023 and how product management, product marketing and sales can overcome the down economy and uncover new value opportunities to keep new buyers coming and current customers paying.

Follow the link below for course takeaways and additional VIP perks when you enroll.

COURSE TAKEAWAYS & ENROLLMENT

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