UPCOMING EVENTS

THE QUALITATIVE BUSINESS BLUEPRINT COURSE



April 13, 20, 27 | 11:00 AM–1:00 PM ET


A three-part course for qualitative business owners covering legal foundations, operations, and growth - from newer independents to established consultancies.

PHILLY CHAPTER: A VIRTUAL TED TALK SESSION

April 23, 2026

OPEN TO ALL

Exploring how moments of disruption lead to clarity and purpose - featuring QRCA’s Karin McCutcheon and resilience researcher Dr. Lucy Hone.

BEST OF CANADA

SYMPOSIUM

May 1, 2026 | Montreal, QC

OPEN TO ALL

Supercharge your spring insights! Experience the Best of Canada's Insights in Montreal. Big ideas. Decadent bites. We aren’t just hosting a symposium; we’re hosting an experience. Imagine a day spent with Qualitative Research’s True North Stars, followed by an evening exploring one of the world’s greatest food cultures.

QUALLY TALK: BEYOND ONE

MIND - HOW AI IS CHANGING

THE WAY HUMANS THINK

April 9, 2026

MEMBERS ONLY

A lively conversation with Jay Zaltzman on how AI is changing the way humans think - and what it means for intelligence itself.

NEW ENGLAND CHAPTER: DEMYSTIFYING THE JOBS TO BE

DONE FRAMEWORK

April 17, 2026

MEMBERS ONLY

Jodi Koehler breaks down the Jobs to

Be Done framework - what it means

in practice and how to apply it in your

qualitative research.

BIZ DEV SIG: MASTERMIND GROUP MEETING

April 24, 2026

MEMBERS ONLY

A monthly peer mentoring group for

qualitative researchers ready to grow

their business -structured discussions, coaching, and accountability.

QUALTECH TUESDAY: GETTING

MORE FROM WEBCAM RESEARCH

April 28, 2026

MEMBERS ONLY

Tools, tips, and techniques to make

your webcam focus groups feel less

like a chore and more like a ‘wow’ for

everyone involved.

Qcast: Monthly QRCA Webinar Series
INSIDE THE POLICY CHANGES SHAPING THE FUTURE OF THE INSIGHTS INDUSTRY

April 8, 2026 | 12:00-1:00 PM ET


HOWARD FIENBERG, SVP OF ADVOCACY, INSIGHTS ASSOCIATION

The industry’s lead policy voice in Washington shares what qualitative researchers need to know about privacy laws, AI regulation, and advocacy.

ARTICLES & FEATURES

The latest from QRCA VIEWS Magazine and our members

TRAVELWISE

“BUEN CAMINO” TO OUR MILESTONE PILGRIMAGE: 85 MILES OF LEARNING AND REFLECTING FROM THE CAMINO DE SANTIAGO

Karen Seratti and Traci Ayer



Co-authors Karen Seratti and Traci Ayer reflect on their recent milestone pilgrimage in Spain from the Camino de Santiago. Travel along and learn how these qualitative researchers reflect on self and their travel journey on the

“Buen Camino.”

And coming soon: Our new thought leadership destination as we move from a quarterly print/website publication to an all-digital destination. We will be launching later in April with the new QRCA VIEWS newsletter.


Check out our robust and searchable VIEWS archives at www.qrcaviews.org.

THE QUALOLOGY VAULT

A featured resource from our learning library

FEATURED QCAST

ARE WE REALLY LISTENING? INCLUDING THE VOICE OF INTROVERTS IN QUALITATIVE RESEARCH


Peter Totman



Why we recommend it: Peter presents the case for including ‘quieter’ participants in the conversation, as many qual approaches favor more outspoken participants. The session offers clear ways to better engage quieter, more reflective voices and capture insights that might otherwise be missed.

FEATURED SPONSORS

Recognizing the organizations that support our community

SPONSOR SPOTLIGHT


The QRCA Board extends our sincere thanks to long-time sponsors Civicom and Qualzy for their generous support of our recent research with active, former, and prospective members. Together, their platforms enabled 20+ in-depth interviews on Civicom and a 100+ participant bulletin board on Qualzy. We were especially impressed by the responsiveness of both teams and the strength of their AI-powered tools.


Civicom Marketing Research Services brings more than 25 years of experience in qualitative research and has been a dedicated supporter of QRCA through membership, program support, and over two decades of conference sponsorship. Their secure CyberFacility® platform supports video, audio, and text-based research with features such as optional visual watermarked display and end-to-end encryption. Paired with Quillit®, Civicom’s AI-powered assistant, researchers can quickly generate summaries, extract key quotes, and streamline analysis-freeing up time for deeper insight development.


Qualzy may be known for sharing excellent tea and teacakes at numerous QRCA conferences, but its platform is equally memorable. Their asynchronous platform makes it easy to run engaging qualitative studies-from short-term communities to diary studies to in-depth exploratory research-across devices and geographies. And Qualzy’s AI tools are built to support, not replace, the researcher- helping reduce manual work while preserving the depth, context, and human understanding that define great qualitative insight.


We so appreciate all you have both contributed to QRCA over the years!


Call for volunteers: Help shape the future of QRCA by fueling the partnerships that make our programs

possible. We’re looking for a few enthusiastic volunteers to join the Sponsorship Committee-it’s a low-commitment, high-impact way to give back while expanding your professional network. And it’s a great way to get to know the companies who support qualitative research like these even better.